UK Narrative Campaign

The UK Narrative campaign, led by UK Communications at BNP Paribas, aimed to raise employee awareness of the bank’s UK footprint and the diverse industries we serve by creating a concise story each staff member could deliver in under 30 seconds; a pre-launch focus group was used to develop a cohesive story around our service lines, market positioning and differentiators, prompting the development of a core narrative that defined who we are, what makes us different from peers and how we support the UK market. We produced a one page fact sheet, three short videos, and a targeted email series designed to start engaging our 8,000 UK staff in the wider story. Additional touchpoints included office vinyl stickers highlighting key statistics and a photography competition designed to highlight collaboration. These coordinated, multi channel tactics generated exceptional engagement and significantly increased internal awareness of BNP Paribas’ UK operations, demonstrating a high impact, award worthy internal communications programme that resonated across the organisation, reinforcing a shared sense of purpose, pride and engagement among staff.