Client: EYDAP Water Supply and Sewerage Company
In 2024, Athens’ water reserves plummeted by 45%, triggering an environmental and socio-economic crisis. With just 700 days of water remaining, the Region of Attica faced a red alert. Although not responsible for the crisis, EYDAP, Greece’s largest water utility, was at risk of reputational fallout. Instead of deflecting blame, EYDAP stepped up. The agency launched a dual strategy: a €2.5B investment in systemic infrastructure for water security and a high-stakes public advocacy plan to shift the narrative, from blame to shared responsibility. Socialdoo PR designed and executed the communications architecture to reframe EYDAP’s image from passive utility to institutional leader and future-facing water steward. This approach included two national awareness campaigns, the first-ever Water Alliances workshop with 250+ institutional stakeholders, and the “Attica Water Lab” taskforce with 70+ cross-sectoral actors. Cultural, academic, and public engagement initiatives—from interactive urban installations to heritage site repurposing, made water scarcity a shared civic challenge. The results were substantial: a 10 million m³ drop in water consumption (2025 vs. 2024), a sustained narrative shift in public and media perception, and EYDAP’s emergence as a model of public trust and long-term climate resilience. In a fragile media landscape and under conditions of environmental stress, EYDAP didn’t communicate to protect itself. It communicated to unite the country. This case exemplifies how issues management, when rooted in truth, clarity, and cross-sectoral coalition-building, becomes national resilience strategy, and turns threat into trust.
