Client: OnePlus
Name a female explorer. Tough, right? That’s not because pioneering women didn’t exist. It’s just that history tends to focus on the men. This campaign set out to right that wrong. Women With Altitude turned the launch of the OnePlus13 smartphone into a campaign that shone a spotlight on female explorers past and present, all while showcasing the incredible tech features of the device. Beyond its positive cultural impact, the campaign delivered on its commercial objectives, driving 41,000 people to the OnePlus e-commerce site and helping to make OnePlus 13 the brand's most successful flagship smartphone launch to date.
