James Keng Lim

Creative maverick. Strategic disruptor. Change maker. James Keng Lim is a seasoned creative communications polymath with B2B, B2C, sports marketing, and healthcare experience. A decorated leader, his work consistently garner recognition at international and regional creative, marketing effectiveness, digital, healthcare and PR award shows. Beyond the accolades, James Keng Lim regularly shapes the industry as a judge at award shows such as The One Show, London International Awards, New York Festivals, EFFIES, SABRE, Lisbon Health, MADStars, Creative Circle Awards, amongst many others. Passionate about driving positive change, he helps brands scale and connect with their audiences by integrating AI, trend-based innovation, data and human truths across all communication and marketing disciplines. His transformative work for Roche Diagnostics' Cervical Cancer campaign was ranked #9 in the Global Provoke Global 2024 Creativity Index and #23 Best PR Global PR Campaign.