Jim Joseph

Marketing is a spectator sport and Jim Joseph is one of the industry's most engaging, enthralling, and entertaining commentators and drivers. In his primary role as Global Head of Brand Impact at FleishmanHillard, Jim constantly puts his decades-long integrated marketing experience to the test. Jim's list of brand experience spans virtually every industry and is a who's who list of the most impressive brands on the planet including Johnson & Johnson, Procter & Gamble, Walmart, PepsiCo, Oracle, American Express, Novartis, Microsoft, Hyatt, Ford, and McDonald's. Jim is also an award-winning author of The Experience Effect series and an adjunct instructor at New York University where he teaches a graduate class in integrated marketing. His newest book The Conscious Marketer explores the need for brands to be aware of socio-political, public health, and cultural issues in their marketing. He has also written a book about his journey as a father in Out & About Dad.