Joel has over a decade of experience in the communications industry. Over the years, he has cemented his reputation as one of the leading public relations consultant in East Africa, with an enviable reputation for quality, innovation, and delivery.
His work reputation has been critically acclaimed - and has earned him major industry awards, including the Superior Achievement in Brand Building award for the launch of Kenya Airway's maiden flight to New York, Best Media Relations Campaign, and Best Overall PR Campaign of the year for the launch of mVisa into the Kenyan market. His unparalleled experience has seen me get appointed to both the Public Relations Society of Kenya (PRSK), where he chairs the Media Relations Expert Advisory Panel, and the Marketing Society of Kenya (MSK), where he served as a judge in 2018, 2019 and 2020 for the annual MSK awards, after which he was elected as a Corporate Member Representative. The MSK board then appointed him as the Marketing and Gala Committee Chair. Joel has a firm grasp of the interplay between public relations and media relations.
Having seen the gaps in the industry firsthand within the newsroom, he ventured into PR with the sole purpose of delivering results-oriented PR strategies and plans tailor-made to suit the newsroom's needs. Joel has counseled clients on how to manage crises. He specializes in analyzing an organization's potential for vulnerability through a special crisis prevention audit. Joel has helped brands such as Safaricom, Kenya Airways, Coca-Cola Beverages Africa, Telkom, Bolt, and Procter and Gamble navigate crises strategically and skillfully, making their reputations even stronger than they were before. Joel has a track record of leveraging best-in-class communications to help companies differentiate and distinguish themselves and enhance their credibility. His industry work and experience include I&M Bank, Alliance for a Green Revolution in Africa (AGRA), Safaricom, Procter & Gamble, International Finance Corporation (IFC), Bill and Melinda Gates Foundation, Salvador Caetano, Glovo, Visa, Renaissance Capital, Kenya Airways, Bolt, Coca-Cola, Coca-Cola Beverages Africa, Weetabix, SC Johnson, Alexander Forbes, Prudential Life Assurance, Heritage, and Liberty and The Institute of Chartered Accountants in England and Wales (ICAEW) among others.