Kaya Cheshire, Senior Press Officer, Eurostar International

Clarity over clutter. Tell a sharp, authentic story ‚what was the challenge, what did you do, and why did it matter? Judges can spot real impact and smart strategy a mile off.

Lesley Sillaman, Managing Director, HAVAS Red

Demonstrate an unexpected insight that provokes - even in the simplest of ways - that leads to a strategy and tactics that surprise and delight.

Matt Zavala, Chief Creative Officer, MSL

Focus on what people actually felt, not just what you made. The best entries get to the point fast: why the idea truly mattered, why it broke through in culture, and what it actually changed.

Nicola Nel, Global Managing Director, PROI Worldwide

Be succinct, add a video and visuals and focus on the outcomes of your campaign, not on the outputs. And a strong client testimonial on how your campaign had a positive impact on the brand or business, is the glitter on top!

Audrey Wong, Regional Director, Corporate Affairs, Asia Pacific, Middle East and Africa, Levi Strauss & Co

Tell a Compelling Story: Craft a narrative that demonstrates creativity, purpose, and innovation, making your campaign memorable and relatable to judges.

Neha Mehrotra, Managing Director, Avian We.

Be ruthless about clarity. The strongest entries are those that make complex work easy to understand and clearly link strategy, execution and outcomes.

Pablo Cateriano, CEO, Metrica

You show your creativity, your power to convince the jury and the quality of your results.

Lavanya Mandal, General Manager - PR and Internal Communications, Aster DM Healthcare

Make sure that your submission captures the authenticity and impact of your campaign. These two are key for a winning entry.

Sunil John, Senior Advisor MENA, Stagwell

Stay simple. Stay honest. Show results and impact. Exaggeration will take you nowhere!