Kerry Parkin

Global Communications Director , Allwyn (The National Lottery)

With a career spanning twenty five years working for some of the world's largest blue chip companies, Kerry Parkin is driven by the desire to create lasting and positive societal change within all organisations she works with. Having held international Communications, ESG and social impact positions at Virgin, Pernod Ricard, Microsoft, Costa Coffee, Nokia and Allwyn, Kerry brings an expansive view on best practices from around the world. She has a deep knowledge and expertise in external communications, leadership advisory, reputation management, ESG and internal culture and communications. Kerry has advised some of the biggest global businesses on improving their standing within the corporate community, and specifically creating a competitive edge regarding attracting and retaining talent through market-leading policies. During her significant corporate career Kerry developed, launched and communicated industry-leading campaigns in the areas of social, community and environmental practices. Kerry currently serves as the Global Corporate Communications Director for Allwyn, the operator of the UK National Lottery. The National Lottery has been recognised in the top ten Best Place to Work, and a Well Being Special Award in UK's Best Companies to work for. It also contributes over £35 million a week to good causes.