Lennard Kwek is Director/ Head of Marketing & Solutions for Bridgestone Asia Pacific & China. His role includes leading the regional organization that consists of teams responsible for Brand Marketing, Corporate Communications, Sales Planning, Pricing and Channel Development. He also leads the region's efforts in mobility solutions and retail strategy, and has direct supervision of marketing functions in Korea, Vietnam, Malaysia and Singapore.
He is a member of global & regional committees responsible for brand, motorsports, solutions, sustainability and product development. Lennard started his career with Johnson & Johnson (Consumer) Singapore and took on various roles in trade & brand marketing, before moving on to Chevron/ Caltex Asia Pacific.
Since then, Lennard has been in the automotive industry for over 12 years, taking on senior regional management roles as Head of Pricing and Head of Marketing for the Asia Pacific lubricants business.
Prior to Bridgestone, he was also Head of Business and P&L leader for another international oil company, responsible for sales, supply chain and marketing across the Asia Pacific and Middle East region.