Matt Zavala

Matt Zavala is Chief Creative Officer at MSL, where he leads the agency's earned-first creative practice. With more than two decades of experience across top creative, advertising, and PR agencies, he has partnered with brands including Kellogg's, P&G, Unilever, Google, Mercedes-Benz, and L'Oreal. His work has been recognised with Cannes Lions, D&AD Pencils, The One Show, SABREs, and PRWeek Awards, including the award-winning "See My Skin" for Vaseline, a campaign that pushed to advance skin health equity. He is passionate about mentoring the next generation of creative talent and creating work that earns cultural attention.