CONGRATULATIONS TO OUR 2020 WINNERS!


Campaign Categories

Campaign of the year

WINNER

Let Your Hair Down – Suéltate El Pelo

Client: MMK+ (Ketchum Brazil)

Agency: P&G, Pantene

Consumer Launch

WINNER

'The Glenlivet Capsule Collection' for The Glenlivet by Pangolin

Client: Pangolin

Agency: The Glenlivet

FINALIST

#AcceptanceMatters

Client: Ketchum

Agency: Mastercard

FINALIST

Client: VINTAGE, Penguin Random House

Agency: Tinman

FINALIST

Cookies in Space Launches Hospitality to New Heights

Client: Edelman

Agency: DoubleTree by Hilton

FINALIST

Publication of The Testaments by Margaret Atwood

Client: VINTAGE, Penguin Random House

Agency: VINTAGE, Penguin Random House

FINALIST

The New Word

Client: Edelman Hong Kong

Agency: Oatly

Product Brand Development

WINNER

Zippo: Fight Fire with Fire

Client: DeVries Global

Agency: Zippo

Highly Recommend

Railroad Ties

Ancestry

Agency: Client: Weber Shandwick

FINALIST

Heroes of the Community

Client: Sherlock Communications

Agency: banQi

FINALIST

Teddy Repair

Client: Access Brand Communications

Agency: Lysol

FINALIST

The Bell: A Taco Bell Hotel & Resort

Agency: Taco Bell

FINALIST

The Glenlivet Capsule Collection' for The Glenlivet by Pangolin

Client: Pangolin

Agency: The Glenlivet

Non-Profit

WINNER

Lolli: The Exhibit Nobody Wants to Talk About

Client: No Fixed Address

Agency: The Canadian Centre for Child Protection

HIGHLY COMMENDED

D-Day 75 - The British Normandy Memorial

Client: Snappin' Turtle

Agency: Normandy Memorial Trust

FINALIST

I LOVE MY BALLS

Client: Orange 360

Agency: THE PERUVIAN LEAGUE AGAINST CANCER

FINALIST

SickKids Airbnb

Client: No Fixed Address

Agency: SickKids Foundation

FINALIST

Son Rise

Client: Weber Shandwick

Agency: "SON RISE The Film”, a partnership between Vibha Bakshi and The Agency

FINALIST

The China Tribunal: Making a Difference and Saving Lives

Client: The Communication Group

Agency: The International Coalition to End Transplant Abuse in China (ETAC)

Corporate Branding

WINNER

DO Black

Client: Hill+Knowlton Strategies

Agency: Doconomy

HIGHLY COMMENDED

The Recycled Logo

Client: Edelman

Agency: Deep RiverRock

FINALIST

Launching the Mitsubishi SpaceJet

Agency: Mitsubishi Aircraft Corporation

FINALIST

Proving the value of Distance Learning in Latin America

Client: Sherlock Communications

Agency: Instructure

FINALIST

We Believe

Client: MMK+ (Ketchum)

Agency: Gillette

Public Sector

WINNER

"Life Lolli" - the first lollipop that can save lives

Bone Marrow Donor Center of the University Hospital Düsseldorf (KMSZ)

Agency: Client: Bone Marrow Donor Center of the University Hospital Düsseldorf (KMSZ)

HIGHLY COMMENDED

I LOVE MY BALLS

Client: Orange 360

Agency: THE PERUVIAN LEAGUE AGAINST CANCER

HIGHLY COMMENDED

Mendeleev Explains

Google Russia

Agency: Client: Ketchum Moscow

FINALIST

Child protection - Stop it Now!

Agency: Child protection - Stop it Now!

FINALIST

Tin Man & The Institution of Engineering and Technology - Life on Mars

Client: Tin Man

Issues and Crisis

FINALIST

PNB Back on Track

Client: Genesis BCW

Agency: Punjab National Bank

FINALIST

Son Rise

Client: Weber Shandwick

Agency: "SON RISE The Film”, a partnership between Vibha Bakshi and The Agency

Corporate Social Responsibility

WINNER

Good Things Come In Big Packages

InterContinental Hotels Group

HIGHLY COMMENDED

Nespresso RE:CYCLE

Nespresso

Agency: Client: Weber Shandwick

FINALIST

HP Reinventing Sustainability

HP Inc.

FINALIST

Inspiring the Extraordinary: AI for Good

HONOR

Agency: Client: Burson Cohn & Wolfe Hong Kong

FINALIST

Safe Water Network Initiative

Honeywell Hometown Solutions

Agency: Client: Weber Shandwick

Employee Communications

WINNER

Putting employees at the heart of business strategy

AstraZeneca

Agency: Client: Ruder Finn

HIGHLY COMMENDED

Generation SESI SENAI App

Brazilian National Confederation of Industry

Agency: Client: FSB COMUNICAÇÃO LTDA

FINALIST

Get to know... - the person behind the job title

Dentsply Sirona

FINALIST

How Unilever successfully delivered its most ambitious internal engagement campaign ever, reaching over 150,000 employees in 190 countries.

Unilever

FINALIST

The ADNOC Way

The Abu Dhabi National Oil Company (ADNOC)

FINALIST

World's Largest Sales Call Week

InterContinental Hotels Group

Healthcare

WINNER

"Life Lolli" - the first lollipop that can save lives

Bone Marrow Donor Center of the University Hospital Düsseldorf (KMSZ)

Agency: Client: Ketchum Germany

HIGHLY COMMENDED

Emma Work Colleague Of The Future

Fellowes

Agency: Client: Virgo Health

FINALIST

Breaking Depression: we are never beyond repair

Janssen EMEA

Agency: Client: Publicis Health

FINALIST

Bübl Fashion

Osteoporosis Canada and AMGEN Canada

Agency: Client: Edelman

FINALIST

Not Every Disability is Visible

Janssen-Cilag ltd. / Crohn's & Colitis UK

Agency: Client: Evoke KYNE

FINALIST

SickKids Airbnb

SickKids Foundation

Agency: Client: No Fixed Address

FINALIST

Towards Life - Depression Without Taboo Campaign

Pfizer Brasil

Agency: Client: CDN Comunicação

Best Influencer Marketing Campaign

WINNER

"Life Lolli" - the first lollipop that can save lives

Bone Marrow Donor Center of the University Hospital Düsseldorf (KMSZ)

Agency: Client: Ketchum Germany

HIGHLY COMMENDED

HIV GARAGE

Gilead/90TEN

Agency: Client: 90TEN

FINALIST

Horizn Studios - Future Horizns

Manifest

FINALIST

I LOVE MY BALLS

THE PERUVIAN LEAGUE AGAINST CANCER

Agency: Client: Orange 360

FINALIST

Let Your Hair Down – Suéltate El Pelo

P&G, Pantene

Agency: Client: MMK+ (Ketchum Brazil)

FINALIST

The Pledge for Paternity Leave

Dove Men+Care (Unilever)

Agency: Client: Edelman

Best Campaign in Asia-Pacific

WINNER

Son Rise

Weber Shandwick

Agency: Client: "SON RISE The Film”, a partnership between Vibha Bakshi and The Agency

HIGHLY COMMENDED

The New Word

Oatly

Agency: Client: Edelman Hong Kong

FINALIST

Dignity March

Agency: Client: APCO Worldwide

FINALIST

Grab for Good

Grab

Agency: Client: Grab

FINALIST

Love Myself: Test to Know What’s Best

Taiwan AIDS Society and Taiwan AIDS Nurses Association

Agency: Client: Golin

FINALIST

Signs of Love - spreading ANZ’s #equalfuture message beyond Sydney

ANZ Australia

Agency: Client: Thrive PR + Communications

Best Campaign in Latam

WINNER

Let Your Hair Down – Suéltate El Pelo

P&G, Pantene

Agency: Client: MMK+ (Ketchum Brazil)

HIGHLY COMMENDED

Towards Life - Depression Without Taboo Campaign

Pfizer Brasil

Agency: Client: CDN Comunicação

FINALIST

Heroes of the Community

banQi

Agency: Client: Sherlock Communications

FINALIST

Proving the value of Distance Learning in Latin America

Instructure

Agency: Client: Sherlock Communications

FINALIST

SEMPRE LIVRE®, Sempre Juntas

Johnson & Johnson Consumer Health - Stay Free Brand

Agency: Client: FleishmanHillard Brasil

FINALIST

Visual Storytelling though Latin America

Getty Images

Agency: Client: Sherlock Communications

Best Campaign in Middle East

WINNER

The Inaugural Visit of Pope Francis to UAE

UAE Ministry of Tolerance

Agency: Client: markettiers

HIGHLY COMMENDED

MASTERS OF TODAY: SHOWCASING THE RELEVANCE OF REMBRANDT IN 2019: From the Dutch Golden Age to the #selfie

Louvre Abu Dhabi

FINALIST

#ICarryHerName

Agency: Client: GREY DOHA

FINALIST

Laying a Foundation of True Tolerance: The Human Fraternity Meeting and the first Papal visit to the Arabian Peninsula

APCO Worldwide

FINALIST

Oil & Gas 4.0 – Positioning ADNOC Globally as the National Oil Company of the Future

The Abu Dhabi National Oil Company (ADNOC)

Agency: Client: ASDA’A BCW

FINALIST

X marks the spot

Dubai International

Agency: Client: Four Communications

Best Campaign in Europe (Outside UK)

WINNER

Spoiler WHOPPER®

BURGER KING Deutschland GmbH

Agency: Client: Emanate GmbH

HIGHLY COMMENDED

Viva La Vulva!

Essity, Libresse

Agency: Client: Ketchum UK

FINALIST

Checkouts of Thanks

Friends of Glass

Agency: Client: Weber Shandwick

FINALIST

CTRL Cancer: Tackling Cancer Care Inequalities in Central & Eastern Europe

Pfizer Biopharmaceuticals Group/Oncology

Agency: Client: Porter Novelli

FINALIST

HUAWEI's Unfinished Symphony

Red Consultancy and Huawei

Agency: Client: Red Consultancy

Global PR Categories

Global PR Breakthrough

WINNER

Salvaging the Reputation of Fashion by Enabling the Industry to “Feel So Right” with the TENCEL™ brand

Client: BCW

Agency: Lenzing AG

HIGHLY COMMENDED

Apply Thru

McDonald's

Agency: Client: Golin

FINALIST

Emma Work Colleague Of The Future

Client: Virgo Health

Agency: Fellowes

FINALIST

Son Rise

Client: Weber Shandwick

Agency: "SON RISE The Film”, a partnership between Vibha Bakshi and The Agency

FINALIST

Tudder: Tinder for Cows

Client: Octopus Group

Agency: Hectare Agritech

Global Event Activation

WINNER

Seizing the Moment to Inform A Nation About Epilepsy

UCB

Agency: Client: Ketchum

FINALIST

Mastercard RWC2019 Sponsorship Activation: Contactless Tackle

Mastercard

Agency: Client: Talker Tailor Trouble Maker

FINALIST

Visa Sponsorship Platform Stands for Gender Equality in Football at the FIFA Women’s World Cup France 2019™

Visa Inc.

Agency: Client: Access

Global Creative Idea

WINNER

First Shave

Gillette

Agency: Client: MMK+ (Ketchum, Porter Novelli)

HIGHLY COMMENDED

#ThisIsParenthood

WaterWipes

Agency: Client: Golin x The Brooklyn Brothers

FINALIST

HUAWEI's Unfinished Symphony

Red Consultancy and Huawei

Agency: Client: Red Consultancy

FINALIST

Project #ShowUs

Dove

Agency: Client: Golin

FINALIST

The Glenlivet Capsule Collection' for The Glenlivet by Pangolin

The Glenlivet

Agency: Client: Pangolin

FINALIST

Tudder: Tinder for Cows

Hectare Agritech

Agency: Client: Octopus Group

Global Integration

WINNER

The Data Literacy Project

Qlik

Agency: Client: Brands2Life

HIGHLY COMMENDED

Holiday Inn / Holiday Inn Express “We’re there” Campaign

InterContinental Hotels Group

FINALIST

#ThisIsParenthood

WaterWipes

Agency: Client: Golin x The Brooklyn Brothers

FINALIST

Happy Meal 40th Surprise Happy Meal

McDonald's

Agency: Client: Golin

FINALIST

LEGO® Education SPIKE™ Prime – The Building Bricks to Confidence in Learning

LEGO Education

Agency: Client: WE Communications

Global Content

WINNER

We Believe

Gillette

Agency: Client: MMK+ (Ketchum)

HIGHLY COMMENDED

Zippo: Fight Fire with Fire

Zippo

Agency: Client: DeVries Global

FINALIST

HSBC Navigator

HSBC

FINALIST

Proving the value of Distance Learning in Latin America

Instructure

Agency: Client: Sherlock Communications

FINALIST

The Macallan Conversations

The Macallan

Agency: Client: Citizen Relations

FINALIST

Youth Ag Summit: Planting a Path towards Zero Hunger

Bayer

Agency: Client: Weber Shandwick

Global Citizenship

WINNER

We Believe

Gillette

Agency: Client: MMK+ (Ketchum)

HIGHLY COMMENDED

Son Rise

"SON RISE The Film”, a partnership between Vibha Bakshi and The Agency

Agency: Client: Weber Shandwick

FINALIST

AB InBev at UNGA

AB InBev

Agency: Client: FleishmanHillard

FINALIST

Girls4Tech

Mastercard

FINALIST

World Pancreatic Cancer Day 2019: Demand Better

World Pancreatic Cancer Coalition

Agency: Client: Hill+Knowlton Strategies

FINALIST

‘A Call for Reform’ - The 11th Annual ASDA’A BCW Arab Youth Survey 2019

ASDA'A BCW

People and Agencies

Global Agency

HIGHLY COMMENDED

FleishmanHillard

FINALIST

Burson Cohn & Wolfe

FINALIST

Edelman

FINALIST

Hill+Knowlton Strategies

FINALIST

Weber Shandwick

International Agency

WINNER

Manifest

HIGHLY COMMENDED

Clarity London

Agency: Clarity London

FINALIST

Djembe Consultants

FINALIST

GCI Health

Best Agency in Asia Pacific

WINNER

WE Communications

Agency: WE Communications

HIGHLY COMMENDED

Solving In APAC, For APAC

Weber Shandwick

Agency: Weber Shandwick

FINALIST

Golin Asia

Agency: Golin

FINALIST

Sling & Stone

Agency: Sling & Stone

Best Agency in Middle East

WINNER

Weber Shandwick MENAT

Agency: Weber Shandwick

HIGHLY COMMENDED

ASDA'A BCW - Best Agency in the Middle East

ASDA'A BCW

Agency: Client: ASDA'A BCW

FINALIST

APCO – TRANSFORMING HOW THE WORLD SEES THE MIDDLE EAST

APCO Worldwide

Agency: APCO Worldwide

FINALIST

Best year ever

Agency: Four Communications

FINALIST

H+K METIA. Record-breaking growth and award-winning culture.

Hill+Knowlton Stategies

Agency: Hill+Knowlton Stategies

Best Agency in LATAM

WINNER

Weber Shandwick - Best Agency in Latam

Weber Shandwick

HIGHLY COMMENDED

Sherlock Communications

Agency: Sherlock Communications

FINALIST

LLYC Loves LATAM

LLYC

Agency: Client: LLYC

FINALIST

Simplifying The Journey

MileniumGroup

Agency: Client: Milenium Group

Best Agency in Europe (Outside UK)

WINNER

Why EM is the Best Agency in Europe

EM

Agency: Client: EM

FINALIST

M3 Communications Group, Inc. – Leveling PR up Since 1994

M3 Communications Group, Inc.

Global Professional - In House

HIGHLY COMMENDED

Finola McDonnell

Financial Times

FINALIST

Paul Cohen, Senior Vice President, Chief Communications Officer, Visa Inc.

Client: Visa, Inc.

FINALIST

Trevor Hale, CCO/General Manager, INFINITI Global Communications

INFINITI Motor Company

Agency: Client: imre, LLC

Global Professional - Agency

WINNER

Alex Myers

Manifest

HIGHLY COMMENDED

James Wright, CEO Red Havas & Global Chairman, Havas PR Global Collective

Red Havas & Havas PR Global Collective

FINALIST

Chris Perry, Chief Innovation Officer

Weber Shandwick

Best PR Professional in Asia Pacific

WINNER

Baxter Jolly: A Mentor, Partner and True Friend

Weber Shandwick

Agency: Client: Weber Shandwick

HIGHLY COMMENDED

Jane Morgan: Best Professional in APAC

Golin

Agency: Client: Golin

FINALIST

Trevor Hale, CCO/GM INFINITI Motor Co. - Best PR Professional APAC

INFINITI Motor Co

Agency: Client: INFINITI Motor Company

Best PR Professional in Middle East

WINNER

Sunil John - Best PR Professional in ME

ASDA'A BCW

Agency: Client: ASDA'A BCW

HIGHLY COMMENDED

Omar Zaafrani

The Abu Dhabi National Oil Company (ADNOC)

Agency: Client: The Abu Dhabi National Oil Company (ADNOC)

FINALIST

Ziad Hasbani, CEO, Weber Shandwick MENAT

Weber Shandwick MENAT

Agency: Client: Weber Shandwick

Best PR Professional in LATAM

WINNER

Patrick O'Neill

Sherlock Communications

Best Professional in Europe (Outside UK)

WINNER

Maxim Behar

M3 Communications Group, Inc.