The 2024 PRWeek Global Awards Winners
CAMPAIGNS
Best Campaign: ASIA PACIFIC

ASML APAC Employer Value Proposition campaign 2023
The Hoffman Agency
Client: ASML

Google Arts & Culture - Korea's DMZ Project
Ketchum Korea
Client: Google Korea

It Starts With Your Name
Edelman India
Client: Tata Starbucks

Reimagined: #BuiltWithPrecision
BCW Singapore
Client: Dell Technologies
Best Campaign: MIDDLE EAST

15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality
ASDA'A BCW

A Luminous Green Milestone
ASDA'A BCW
Client: Lucid Group

All About You Campaign
Agency: PRM Global
Client: Ras Al Khaimah Tourism Development Authority

BLJ Worldwide with Lusail International Circuit: Reintroducing Qatar as the Middle East’s Home of Motorsports
BLJ Worldwide
Client: Lusail International Circuit

Qatar Economic Forum, Powered by Bloomberg 2023
BLJ Worldwide
Client: Bloomberg Media Group
Best Campaign: LATAM

Betting on the Future: Navigating Regulation in Brazil’s Betting Market
Sherlock Communications
Client: IBJR

Building the Education of the Future
Latam Intersect PR
Client: Maple Bear

THE MOST IMPORTANT DAY
Orange LATAM / NODOS
Client: For a Peru Without Cancer
Best Campaign: EUROPE (OUTSIDE UK)

Barbie Pink empowerment
MARCO
Client: Mattel

Rewilding Mode
Prime Weber Shandwick
Client: Husqvarna
BEST INFLUENCER MARKETING CAMPAIGN

Kicking the Bucket to the Curb to #MopSmarter with Swiffer PowerMop
MSL, P&G Internal PR, Saatchi & Saatchi
Client: Swiffer (Procter & Gamble)
CONSUMER LAUNCH

5G-Onion
Prime Weber Shandwick
Client: Telia

Keep It Real CAN
Citizen Relations
Client: Molson Coors Beverage Company

Project Heid: a new form of ‘graphic design’
W Communications
Client: Endura

Street (W)rappers
BCW
Client: Quality Street
CORPORATE BRANDING

Stories of those who make a difference: portraits that inspire Brazil
Edelman
Client: Coca-Cola América Latina
CORPORATE SOCIAL RESPONSIBILITY

Asshole Activists
Citizen Relations
Client: TUSHY

Girls4Tech Turns 10
Mastercard

Google Arts & Culture - Korea's DMZ Project
Ketchum Korea
Client: Google Korea

MakeITSafe.ph
Globe Group

Rainbot
LLYC
Client: Pride Connection Mexico

The Social Swap
Edelman
Client: Heineken®
EMPLOYEE COMMUNICATIONS

Daily News Bites: An internal newsletter that connects news with employees
tbi bank

Going, going, gone... public
American Express Global Business Travel

Got. Got. Need!
Action Global Communication - UAE

Johnson & Johnson China’s Internal TV Channel JJTV
Johnson & Johnson China

“We are Generation Zero.” Building the new Sandoz together.
FleishmanHillard UK
Client: Sandoz Group AG
HEALTHCARE

Clinician of the Future | Shaping the Future of Health
WE Communications
Client: Elsevier Health

Dream Big
Weber Shandwick
Client: Sanofi

Innovating for People and Planet Health
Bupa

Navigating Asia Pacific’s uncharted COVID-19 journey – MSD’s policy advocacy for oral antivirals
MSD (by Sandpiper Health)

The Next Chapter
Weber Shandwick Switzerland
Client: Abbott
ISSUES AND CRISIS

Making it Right in East Palestine
Weber Shandwick & Jackson Spalding
Client: Norfolk Southern

Number Mo, Identity Mo (Your Number, Your Identity)
Globe Telecom

“LEX TVN” – Saving Free Media in Poland
SEC Newgate
Client: Warner Bros. Discovery Global/Poland, TVN
NON-PROFIT

The Hudson Swim 2023
WE Communications
Client: The Lewis Pugh Foundation

The Last Survivors
Cappuccino / Weber Shandwick
Client: ASICS

THE MOST IMPORTANT DAY
Orange LATAM / NODOS
Client: For a Peru Without Cancer

The Reclaimed Table
Weber Shandwick
Client: IFRC
Unearthing The Green Gap
W Communications
Client: Grow To Know
PRODUCT BRAND DEVELOPMENT

5G-Onion
Prime Weber Shandwick
Client: Telia

Beating the odds for Betfair in Brazil
Sherlock Communications
Client: Betfair

Ben Affleck *Officially* Runs on Dunkin'
MSL, Artists Equity
Client: Dunkin' (Inspire Brands)

Found in Translation: The untold story of children who give a voice to generations.
Weber Shandwick, McCann Detroit and Casanova//McCann
Client: U.S. Bank

Rewilding Mode
Prime Weber Shandwick
Client: Husqvarna
PUBLIC SECTOR

Appreciation for Teachers’ Participation on “Platform Merdeka Mengajar” in 2023
Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia

Do You See Me?
Cappuccino / Weber Shandwick
Client: UNESCO

Hong Kong in the Lens by Asian Directors
CJ ENM
Client: Hong Kong Tourism Board

Putting Finland on the map in Brazil
Sherlock Communications
Client: Business Finland
Global PR
GLOBAL PR BREAKTHROUGH

15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality
ASDA'A BCW

Using Avocados to Avert Cargo Theft
Sherlock Communications
Client: Overhaul

We're Back
Sela x Newcastle United
GLOBAL EVENT ACTIVATION

Beating the odds for Betfair
Sherlock Communications

IWC x Mercedes-AMG Speed City
The 10 Group
Client: IWC Schaffhausen

LEAP 2023
Action Global Communications - UAE
Client: Tahaluf

VisitBritain's Eurovision Activity
VisitBritain

WMF Minifootball World Cup 2023: Home for Everyday Legends
Agency: PRM Global
Client: Ras Al Khaimah Tourism Development Authority
GLOBAL CREATIVE IDEA

#TurnYourBack
Ogilvy, Edelman and David.
Client: Dove

Dream Big
Weber Shandwick
Client: Sanofi

Fearlessly Pink
Financial Times

Rewilding Mode
Prime Weber Shandwick
Client: Husqvarna

The Gallery Of Lies
Weber Shandwick
Client: Animal Político
GLOBAL INTEGRATION

Amplifying the Voices of Today’s Global Workforce
MikeWorldWide
Client: Deloitte Global
Disney100
The LEGO Group

Jvke ft. The Sun
Golin
Client: Magnum

Shattering Stereotypes in the Skilled Trades
3M

Using Avocados to Avert Cargo Theft
Sherlock Communications
Client: Overhaul
GLOBAL CONTENT

Avon’s Reverse Make-Up Tutorial
Red Consultancy
Client: Avon

Dream Big
Weber Shandwick
Client: Sanofi

Rockstar Energy Press Play Digital Concert
Pangolin PR
Client: Rockstar Energy (PepsiCo Global)

Severe Asthma Index
The Weber Shandwick Collective
Client: Sanofi and Regeneron

The Next Chapter
Weber Shandwick Switzerland
Client: Abbott
GLOBAL CITIZENSHIP

15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality
ASDA'A BCW

Girls4Tech Turns 10
Mastercard
People and Agencies
GLOBAL AGENCY

Edelman

FleishmanHillard

HAVAS Red

W Communications

Zeno Group
INTERNATIONAL AGENCY

Axicom
Best PR Professional: ASIA PACIFIC
Shortlist: To be announced on the night
Best PR Professional: MIDDLE EAST
Shortlist: To be announced on the night
Best PR Professional: LATAM

Patricia Zylberman
Head of PR, Brazil, Sherlock Communications
Best Agency: EUROPE (OUTSIDE UK)

LLYC
M3 Communications Group, Inc.
GLOBAL BRAND
Shortlist: To be announced on the night
Best Agency: APAC

Golin APAC

Sandpiper

The Hoffman Agency

The Weber Shandwick Collective
Best Agency: MIDDLE EAST

Katch International
Best Agency: LATAM

Edelman Latin America

Latam Intersect PR

LLYC

The Weber Shandwick Collective
Best PR Professional: EUROPE (OUTSIDE UK)
FINALIST: To be announced on the night
GLOBAL PROFESSIONAL
IN-HOUSE

Rosiane Siqueira
International PR Manager, Betfair
AGENCY

Lívia Gammardella
Digital Strategist Leader, Latam Intersect PR

Matt Neale
Chief Executive Officer, Golin
Campaign of The Tear

Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)

Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)

Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)

Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)

Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)

Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)

Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)

Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)

Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)