The 2024 PRWeek Global Awards Winners
CAMPAIGNS
Best Campaign: ASIA PACIFIC
ASML APAC Employer Value Proposition campaign 2023
The Hoffman Agency
Client: ASML
Google Arts & Culture - Korea's DMZ Project
Ketchum Korea
Client: Google Korea
It Starts With Your Name
Edelman India
Client: Tata Starbucks
Reimagined: #BuiltWithPrecision
BCW Singapore
Client: Dell Technologies
Best Campaign: MIDDLE EAST
15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality
ASDA'A BCW
A Luminous Green Milestone
ASDA'A BCW
Client: Lucid Group
All About You Campaign
Agency: PRM Global
Client: Ras Al Khaimah Tourism Development Authority
BLJ Worldwide with Lusail International Circuit: Reintroducing Qatar as the Middle East’s Home of Motorsports
BLJ Worldwide
Client: Lusail International Circuit
Qatar Economic Forum, Powered by Bloomberg 2023
BLJ Worldwide
Client: Bloomberg Media Group
Best Campaign: LATAM
Betting on the Future: Navigating Regulation in Brazil’s Betting Market
Sherlock Communications
Client: IBJR
Building the Education of the Future
Latam Intersect PR
Client: Maple Bear
THE MOST IMPORTANT DAY
Orange LATAM / NODOS
Client: For a Peru Without Cancer
Best Campaign: EUROPE (OUTSIDE UK)
Barbie Pink empowerment
MARCO
Client: Mattel
Rewilding Mode
Prime Weber Shandwick
Client: Husqvarna
BEST INFLUENCER MARKETING CAMPAIGN
Kicking the Bucket to the Curb to #MopSmarter with Swiffer PowerMop
MSL, P&G Internal PR, Saatchi & Saatchi
Client: Swiffer (Procter & Gamble)
CONSUMER LAUNCH
5G-Onion
Prime Weber Shandwick
Client: Telia
Keep It Real CAN
Citizen Relations
Client: Molson Coors Beverage Company
Project Heid: a new form of ‘graphic design’
W Communications
Client: Endura
Street (W)rappers
BCW
Client: Quality Street
CORPORATE BRANDING
Stories of those who make a difference: portraits that inspire Brazil
Edelman
Client: Coca-Cola América Latina
CORPORATE SOCIAL RESPONSIBILITY
Asshole Activists
Citizen Relations
Client: TUSHY
Girls4Tech Turns 10
Mastercard
Google Arts & Culture - Korea's DMZ Project
Ketchum Korea
Client: Google Korea
MakeITSafe.ph
Globe Group
Rainbot
LLYC
Client: Pride Connection Mexico
The Social Swap
Edelman
Client: Heineken®
EMPLOYEE COMMUNICATIONS
Daily News Bites: An internal newsletter that connects news with employees
tbi bank
Going, going, gone... public
American Express Global Business Travel
Got. Got. Need!
Action Global Communication - UAE
Johnson & Johnson China’s Internal TV Channel JJTV
Johnson & Johnson China
“We are Generation Zero.” Building the new Sandoz together.
FleishmanHillard UK
Client: Sandoz Group AG
HEALTHCARE
Clinician of the Future | Shaping the Future of Health
WE Communications
Client: Elsevier Health
Dream Big
Weber Shandwick
Client: Sanofi
Innovating for People and Planet Health
Bupa
Navigating Asia Pacific’s uncharted COVID-19 journey – MSD’s policy advocacy for oral antivirals
MSD (by Sandpiper Health)
The Next Chapter
Weber Shandwick Switzerland
Client: Abbott
ISSUES AND CRISIS
Making it Right in East Palestine
Weber Shandwick & Jackson Spalding
Client: Norfolk Southern
Number Mo, Identity Mo (Your Number, Your Identity)
Globe Telecom
“LEX TVN” – Saving Free Media in Poland
SEC Newgate
Client: Warner Bros. Discovery Global/Poland, TVN
NON-PROFIT
The Hudson Swim 2023
WE Communications
Client: The Lewis Pugh Foundation
The Last Survivors
Cappuccino / Weber Shandwick
Client: ASICS
THE MOST IMPORTANT DAY
Orange LATAM / NODOS
Client: For a Peru Without Cancer
The Reclaimed Table
Weber Shandwick
Client: IFRC
Unearthing The Green Gap
W Communications
Client: Grow To Know
PRODUCT BRAND DEVELOPMENT
5G-Onion
Prime Weber Shandwick
Client: Telia
Beating the odds for Betfair in Brazil
Sherlock Communications
Client: Betfair
Ben Affleck *Officially* Runs on Dunkin'
MSL, Artists Equity
Client: Dunkin' (Inspire Brands)
Found in Translation: The untold story of children who give a voice to generations.
Weber Shandwick, McCann Detroit and Casanova//McCann
Client: U.S. Bank
Rewilding Mode
Prime Weber Shandwick
Client: Husqvarna
PUBLIC SECTOR
Appreciation for Teachers’ Participation on “Platform Merdeka Mengajar” in 2023
Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia
Do You See Me?
Cappuccino / Weber Shandwick
Client: UNESCO
Hong Kong in the Lens by Asian Directors
CJ ENM
Client: Hong Kong Tourism Board
Putting Finland on the map in Brazil
Sherlock Communications
Client: Business Finland
Global PR
GLOBAL PR BREAKTHROUGH
15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality
ASDA'A BCW
Using Avocados to Avert Cargo Theft
Sherlock Communications
Client: Overhaul
We're Back
Sela x Newcastle United
GLOBAL EVENT ACTIVATION
Beating the odds for Betfair
Sherlock Communications
IWC x Mercedes-AMG Speed City
The 10 Group
Client: IWC Schaffhausen
LEAP 2023
Action Global Communications - UAE
Client: Tahaluf
VisitBritain's Eurovision Activity
VisitBritain
WMF Minifootball World Cup 2023: Home for Everyday Legends
Agency: PRM Global
Client: Ras Al Khaimah Tourism Development Authority
GLOBAL CREATIVE IDEA
#TurnYourBack
Ogilvy, Edelman and David.
Client: Dove
Dream Big
Weber Shandwick
Client: Sanofi
Fearlessly Pink
Financial Times
Rewilding Mode
Prime Weber Shandwick
Client: Husqvarna
The Gallery Of Lies
Weber Shandwick
Client: Animal Político
GLOBAL INTEGRATION
Amplifying the Voices of Today’s Global Workforce
MikeWorldWide
Client: Deloitte Global
Disney100
The LEGO Group
Jvke ft. The Sun
Golin
Client: Magnum
Shattering Stereotypes in the Skilled Trades
3M
Using Avocados to Avert Cargo Theft
Sherlock Communications
Client: Overhaul
GLOBAL CONTENT
Avon’s Reverse Make-Up Tutorial
Red Consultancy
Client: Avon
Dream Big
Weber Shandwick
Client: Sanofi
Rockstar Energy Press Play Digital Concert
Pangolin PR
Client: Rockstar Energy (PepsiCo Global)
Severe Asthma Index
The Weber Shandwick Collective
Client: Sanofi and Regeneron
The Next Chapter
Weber Shandwick Switzerland
Client: Abbott
GLOBAL CITIZENSHIP
15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality
ASDA'A BCW
Girls4Tech Turns 10
Mastercard
People and Agencies
GLOBAL AGENCY
Edelman
FleishmanHillard
HAVAS Red
W Communications
Zeno Group
INTERNATIONAL AGENCY
Axicom
Best PR Professional: ASIA PACIFIC
Shortlist: To be announced on the night
Best PR Professional: MIDDLE EAST
Shortlist: To be announced on the night
Best PR Professional: LATAM
Patricia Zylberman
Head of PR, Brazil, Sherlock Communications
Best Agency: EUROPE (OUTSIDE UK)
LLYC
M3 Communications Group, Inc.
GLOBAL BRAND
Shortlist: To be announced on the night
Best Agency: APAC
Golin APAC
Sandpiper
The Hoffman Agency
The Weber Shandwick Collective
Best Agency: MIDDLE EAST
Katch International
Best Agency: LATAM
Edelman Latin America
Latam Intersect PR
LLYC
The Weber Shandwick Collective
Best PR Professional: EUROPE (OUTSIDE UK)
FINALIST: To be announced on the night
GLOBAL PROFESSIONAL
IN-HOUSE
Rosiane Siqueira
International PR Manager, Betfair
AGENCY
Lívia Gammardella
Digital Strategist Leader, Latam Intersect PR
Matt Neale
Chief Executive Officer, Golin
Campaign of The Tear
Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)
Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)
Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)
Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)
Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)
Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)
Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)
Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)
Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)