The 2024 PRWeek Global Awards Winners

Congratulations to everyone taking home a trophy and named Highly Commended

CAMPAIGNS

Best Campaign: ASIA PACIFIC

winner

AIDS Avatar

Golin Taipei

Client: Taiwan AIDS Society and Taiwan AIDS Nurses Association

highly commended

Under Armour: Listen! Don't Run.

BlueFocus

Client: Under Armour

finalist

ASML APAC Employer Value Proposition campaign 2023

The Hoffman Agency

Client: ASML

finalist

Google Arts & Culture - Korea's DMZ Project

Ketchum Korea

Client: Google Korea

finalist

It Starts With Your Name

Edelman India

Client: Tata Starbucks

finalist

Reimagined: #BuiltWithPrecision

BCW Singapore

Client: Dell Technologies

Best Campaign: MIDDLE EAST

winner

Heinz Ketch-Up & Down

Current Global and FP7 with Kraft Heinz MEA

Client: MEA

highly commended

The Good Store

Hill & Knowlton

Client: TECOM Group and Emirates Red Crescent

finalist

15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality

ASDA'A BCW

finalist

A Luminous Green Milestone

ASDA'A BCW

Client: Lucid Group

finalist

All About You Campaign

Agency: PRM Global
Client: Ras Al Khaimah Tourism Development Authority

finalist

BLJ Worldwide with Lusail International Circuit: Reintroducing Qatar as the Middle East’s Home of Motorsports

BLJ Worldwide

Client: Lusail International Circuit

finalist

Qatar Economic Forum, Powered by Bloomberg 2023

BLJ Worldwide

Client: Bloomberg Media Group

Best Campaign: LATAM

winner

Padvertising for Change

Porter Novelli

Client: Nosotras Las Mujeres (NLM)

highly commended

The Last Survivors

Cappuccino / Weber Shandwick

Client: UNESCO / Holocaust Museum of Curitiba / CONIB

finalist

Betting on the Future: Navigating Regulation in Brazil’s Betting Market

Sherlock Communications

Client: IBJR

finalist

Building the Education of the Future

Latam Intersect PR

Client: Maple Bear

finalist

THE MOST IMPORTANT DAY

Orange LATAM / NODOS

Client: For a Peru Without Cancer

Best Campaign: EUROPE (OUTSIDE UK)

winner

FAST Heroes: saving the world one grandparent at a time

Twelve Marketing, CTL Communications, Lucan TV

Client: Boehringer Ingelheim and the World Stroke Organization

highly commended

New Personal Best

Golin

finalist

Barbie Pink empowerment

MARCO

Client: Mattel

finalist

Rewilding Mode

Prime Weber Shandwick

Client: Husqvarna

BEST INFLUENCER MARKETING CAMPAIGN

winner

#TurnYourBack

Ogilvy, Edelman and David.

Client: DOVE

highly commended

Alo Yoga in Kuwait #Halaalo

ASDA'A BCW

Client: Alo Yoga

finalist

Kicking the Bucket to the Curb to #MopSmarter with Swiffer PowerMop

MSL, P&G Internal PR, Saatchi & Saatchi

Client: Swiffer (Procter & Gamble)

CONSUMER LAUNCH

winner

The Unbreakable Instrument

Weber Shandwick, Mindshare, Front Row Group, Reach and Burns Entertainment

Client: Nexxus

highly commended

Becoming a Cultural Icon

Tin Man

Client: OREO

finalist

5G-Onion

Prime Weber Shandwick

Client: Telia

finalist

Keep It Real CAN

Citizen Relations

Client: Molson Coors Beverage Company

finalist

Project Heid: a new form of ‘graphic design’

W Communications

Client: Endura

finalist

Street (W)rappers

BCW

Client: Quality Street

CORPORATE BRANDING

winner

Building Bridges to Breakthroughs

Ruder Finn

Client: Foundation for the National Institutes of Health (FNIH)

highly commended

Bringing the New Johnson & Johnson to Life in China

Johnson & Johnson China

Client: Johnson & Johnson China

finalist

Stories of those who make a difference: portraits that inspire Brazil

Edelman

Client: Coca-Cola América Latina

CORPORATE SOCIAL RESPONSIBILITY

winner

Padvertising for Change

Porter Novelli

Client: Nosotras Las Mujeres (NLM)

highly commended

Bringing BSL to the Beautiful Game

Tin Man

Client: Cadbury Fingers

finalist

Asshole Activists

Citizen Relations

Client: TUSHY

finalist

Girls4Tech Turns 10

Mastercard

finalist

Google Arts & Culture - Korea's DMZ Project

Ketchum Korea

Client: Google Korea

finalist

MakeITSafe.ph

Globe Group

finalist

Rainbot

LLYC

Client: Pride Connection Mexico

finalist

The Social Swap

Edelman

Client: Heineken®

EMPLOYEE COMMUNICATIONS

winner

Making it click

Aviva

highly commended

Uplift Social Equity - Creating an Equitable Workplace for All

EY

finalist

Daily News Bites: An internal newsletter that connects news with employees

tbi bank

finalist

Going, going, gone... public

American Express Global Business Travel

finalist

Got. Got. Need!

Action Global Communication - UAE

finalist

Johnson & Johnson China’s Internal TV Channel JJTV

Johnson & Johnson China

finalist

“We are Generation Zero.” Building the new Sandoz together.

FleishmanHillard UK

Client: Sandoz Group AG

HEALTHCARE

winner

The Chat: the UK’s first WhatsApp drama series

W Communications & BMB

Client: Breast Cancer Now

highly commended

Misheard Version

Golin

Client: Specsavers

finalist

Clinician of the Future | Shaping the Future of Health

WE Communications

Client: Elsevier Health

finalist

Dream Big

Weber Shandwick

Client: Sanofi

finalist

Innovating for People and Planet Health

Bupa

finalist

Navigating Asia Pacific’s uncharted COVID-19 journey – MSD’s policy advocacy for oral antivirals

MSD (by Sandpiper Health)

finalist

The Next Chapter

Weber Shandwick Switzerland

Client: Abbott

ISSUES AND CRISIS

winner

SAG-AFTRA Strike

SAG-AFTRA

highly commended

Betting on the Future: Navigating Regulation in Brazil’s Betting Market

Sherlock Communications

Client: IBJR

finalist

Making it Right in East Palestine

Weber Shandwick & Jackson Spalding

Client: Norfolk Southern

finalist

Number Mo, Identity Mo (Your Number, Your Identity)

Globe Telecom

finalist

“LEX TVN” – Saving Free Media in Poland

SEC Newgate

Client: Warner Bros. Discovery Global/Poland, TVN

NON-PROFIT

winner

Padvertising for Change

Porter Novelli

Client: Nosotras Las Mujeres (NLM)

highly commended

The Domino Effect

Anthem

Client: Aged Care Association

finalist

The Hudson Swim 2023

WE Communications

Client: The Lewis Pugh Foundation

finalist

The Last Survivors

Cappuccino / Weber Shandwick

Client: ASICS

finalist

THE MOST IMPORTANT DAY

Orange LATAM / NODOS

Client: For a Peru Without Cancer

finalist

The Reclaimed Table

Weber Shandwick

Client: IFRC

finalist

Unearthing The Green Gap

W Communications

Client: Grow To Know

PRODUCT BRAND DEVELOPMENT

winner

Mayo McHack

Edelman

Client: Hellmann's

highly commended

A Private Message

Edelman

Client: Meta/WhatsApp

finalist

5G-Onion

Prime Weber Shandwick

Client: Telia

finalist

Beating the odds for Betfair in Brazil

Sherlock Communications

Client: Betfair

finalist

Ben Affleck *Officially* Runs on Dunkin'

MSL, Artists Equity

Client: Dunkin' (Inspire Brands)

finalist

Found in Translation: The untold story of children who give a voice to generations.

Weber Shandwick, McCann Detroit and Casanova//McCann

Client: U.S. Bank

finalist

Rewilding Mode

Prime Weber Shandwick

Client: Husqvarna

PUBLIC SECTOR

winner

Padvertising for Change

Porter Novelli

Client: Nosotras Las Mujeres (NLM)

highly commended

AI at Oxford

University of Oxford

finalist

Appreciation for Teachers’ Participation on “Platform Merdeka Mengajar” in 2023

Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia

finalist

Do You See Me?

Cappuccino / Weber Shandwick

Client: UNESCO

finalist

Hong Kong in the Lens by Asian Directors

CJ ENM

Client: Hong Kong Tourism Board

finalist

Putting Finland on the map in Brazil

Sherlock Communications

Client: Business Finland

Global PR

GLOBAL PR BREAKTHROUGH

winner

Winnie-the-Pooh: The Deforested Edition

Eleven, TBWA\Melbourne, TBWA\Chiat\Day LA, Fanclub

Client: Who Gives A Crap

highly commended

The Next Chapter

Weber Shandwick Switzerland

Client: Abbott

finalist

15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality

ASDA'A BCW

finalist

Using Avocados to Avert Cargo Theft

Sherlock Communications

Client: Overhaul

finalist

We're Back

Sela x Newcastle United

GLOBAL EVENT ACTIVATION

winner

The Reclaimed Table

Weber Shandwick

Client: IFRC

highly commended

Unearthing The Green Gap

W Communications

Client: Grow To Know

finalist

Beating the odds for Betfair

Sherlock Communications

finalist

IWC x Mercedes-AMG Speed City

The 10 Group

Client: IWC Schaffhausen

finalist

LEAP 2023

Action Global Communications - UAE

Client: Tahaluf

finalist

VisitBritain's Eurovision Activity

VisitBritain

finalist

WMF Minifootball World Cup 2023: Home for Everyday Legends

Agency: PRM Global
Client: Ras Al Khaimah Tourism Development Authority

GLOBAL CREATIVE IDEA

winner

Winnie-the-Pooh: The Deforested Edition

Eleven, TBWA\Melbourne, TBWA\Chiat\Day LA, Fanclub

Client: Who Gives A Crap

highly commended

The lululemon Dupe Swap

Edelman

Client: lululemon

finalist

#TurnYourBack

Ogilvy, Edelman and David.

Client: Dove

finalist

Dream Big

Weber Shandwick

Client: Sanofi

finalist

Fearlessly Pink

Financial Times

finalist

Rewilding Mode

Prime Weber Shandwick

Client: Husqvarna

finalist

The Gallery Of Lies

Weber Shandwick

Client: Animal Político

GLOBAL INTEGRATION

winner

Rewilding Mode

Prime Weber Shandwick

Client: Husqvarna

highly commended

evian x Balmain

evian

finalist

Amplifying the Voices of Today’s Global Workforce

MikeWorldWide

Client: Deloitte Global

finalist

Disney100

The LEGO Group

finalist

Jvke ft. The Sun

Golin

Client: Magnum

finalist

Shattering Stereotypes in the Skilled Trades

3M

finalist

Using Avocados to Avert Cargo Theft

Sherlock Communications

Client: Overhaul

GLOBAL CONTENT

winner

The Gallery of Lies

Weber Shandwick Mexico

Client: Animal Político

highly commended

The Larry O’Brien Trophy’s NBA Finals Bucket List

National Basketball Association

finalist

Avon’s Reverse Make-Up Tutorial

Red Consultancy

Client: Avon

finalist

Dream Big

Weber Shandwick

Client: Sanofi

finalist

Rockstar Energy Press Play Digital Concert

Pangolin PR

Client: Rockstar Energy (PepsiCo Global)

finalist

Severe Asthma Index

The Weber Shandwick Collective

Client: Sanofi and Regeneron

finalist

The Next Chapter

Weber Shandwick Switzerland

Client: Abbott

GLOBAL CITIZENSHIP

winner

Igniting Hope and Nurturing Sustainable Change Around the World

Sherlock Communications

Client: The Zayed Sustainability Prize

finalist

15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality

ASDA'A BCW

finalist

Girls4Tech Turns 10

Mastercard

People and Agencies

GLOBAL AGENCY

winner

The Weber Shandwick Collective

highly commended

Golin

finalist

Edelman

finalist

FleishmanHillard

finalist

HAVAS Red

finalist

W Communications

finalist

Zeno Group

INTERNATIONAL AGENCY

winner

Sherlock Communications

highly commended

Manifest

finalist

Axicom

BEST PR PROFESSIONAL

Best PR Professional: ASIA PACIFIC

winner

Cindy Lim

BCW

Shortlist: To be announced on the night

Best PR Professional: MIDDLE EAST

winner

Ghaleb Zeidan

Weber Shandwick MENAT

Shortlist: To be announced on the night

Best PR Professional: LATAM

winner

Ana Julião

General Manager, Edelman Brazil

finalist

Patricia Zylberman

Head of PR, Brazil, Sherlock Communications

Best Agency: EUROPE (OUTSIDE UK)

winner

MARCO

highly commended

Wachsman

finalist

LLYC

finalist

M3 Communications Group, Inc.

GLOBAL BRAND

winner

The LEGO Group

Shortlist: To be announced on the night

Best Agency: APAC

winner

Ruder Finn Asia

highly commended

Icon Agency

finalist

Golin APAC

finalist

Sandpiper

finalist

The Hoffman Agency

finalist

The Weber Shandwick Collective

Best Agency: MIDDLE EAST

winner

Action Global Communicatons

highly commended

Weber Shandwick MENAT

finalist

Katch International

Best Agency: LATAM

winner

Sherlock Communications

highly commended

Porter Novelli

finalist

Edelman Latin America

finalist

Latam Intersect PR

finalist

LLYC

finalist

The Weber Shandwick Collective

Best PR Professional: EUROPE (OUTSIDE UK)

winner

Miguel Lucas

LLYC

FINALIST: To be announced on the night

GLOBAL PROFESSIONAL

IN-HOUSE

winner

Franziska Weber

Senior Vice President & Head of Global Communications, Hyatt Hotels

finalist

Rosiane Siqueira

International PR Manager, Betfair

AGENCY

winner

Patrick O'Neill

Managing Partner, Sherlock Communications

highly commended

Laura Schoen

Chief Healthcare Officer, The Weber Shandwick Collective

finalist

Lívia Gammardella

Digital Strategist Leader, Latam Intersect PR

finalist

Matt Neale

Chief Executive Officer, Golin