Senior Partner , Heritage House-PROI Worldwide
Roberto Adriani (Italy) is Senior Partner of Heritage House-PROI Worldwide and he specializes in Corporate Reputation and Crisis Communication, with a special focus on the life sciences industry. Before becoming partner of Heritage House, he spent 12 years working at MSL-Publicis Group, where he was Crisis & Public Affairs Practice Leader. In this role he also managed the liaison between the Italian branch of MSL and the company's EMEA Public Affairs Practice in Brussels.¬† Roberto is a member of the International Jury of the¬†Romanian Public Relations Award. He is also former¬†Adjunct Professor of Languages of the Media¬†for Erasmus program students at the¬†University of Milan¬†and he has taught at the Washington University Rome center. Roberto is also a speaker at international conferences on PR and he has written several papers for international publications.