Roberto Adriani

Senior Partner , Heritage House-PROI Worldwide

Roberto Adriani (Italy) is Senior Partner of Heritage House-PROI Worldwide and he specializes in Corporate Reputation and Crisis Communication, with a special focus on the life sciences industry. Before becoming partner of Heritage House, he spent 12 years working at MSL-Publicis Group, where he was Crisis & Public Affairs Practice Leader. In this role he also managed the liaison between the Italian branch of MSL and the company's EMEA Public Affairs Practice in Brussels.  Roberto is a member of the International Jury of the Romanian Public Relations Award. He is also former Adjunct Professor of Languages of the Media for Erasmus program students at the University of Milan and he has taught at the Washington University Rome center. Roberto is also a speaker at international conferences on PR and he has written several papers for international publications.