Sarah Gooding

As Managing Director of WE Communications in Africa, Sarah overseas the agency's internal operations, and is integrally involved with client strategy, crisis and reputation management. With over 20 years of experience consulting across the EMEA region, Sarah has a deep understanding of b2b and b2c communication strategy, leading WE to become one of Africa's most awarded communication agencies. She is also an inaugural member of the PRCA Board in Africa and a regular industry awards judge and speaker. Sarah is passionate about organisational sustainability management and how this is core to a brands purpose.