Shortlist 2022
Campaign categories
Healthcare

Driving awareness of blood clots at the WHO amid the COVID-19 pandemic
APCO Worldwide
Client: International Society on Thrombosis and Haemostasis (ISTH)

Journey For Inspiration
Edelman Brazil
Client: Janssen Brazil

Listen to Our Voices
Ketchum Brazil
Client: Janssen Brazil

Portraits of Isolation
Weber Shandwick and GCI Health
Client: Weber Shandwick for Sanofi
Stella: A Trailer Of A Movie That Should Exist
Weber Shandwick
Client: Weber Shandwick for Sanofi

This is Our Shot Vaccine Equity Campaign with John Legend
Walgreens
Client: Walgreens and WPP/The Pharm

Wear the Pink Shirt
Orange 360 with NODOS
Client: A Life for Dakota
Employee communication

EUNited 2021: The employee hero's journey in a bottom-up transformation
Uniplan GmbH & Co. KG
Client: Michelin Reifenwerke AG & Co. KGaA

Harnessing Colleague Pride
Pfizer Inc.
Client: Pfizer Inc

Lam Research Transforms Brand to Reflect Its Bold Vision, Strengthen Employee Pride
Lam Research Corp.
Client: Lam Research Corp

Play Your Way – launching our new digital workplace Entain.me
Entain and United Culture
Client: Entain

Resilience in Action
EY
Client: EY (in house)

UNMUTE
Weber Shandwick
Client: Unilever
Corporate and social responsibility

Billion Dollar Collection
Weber Shandwick
Client: H&M Foundation

FiftyFifty
Edelman
Client: Ikea

Here To Be Heard: 10,000 voices to shape an inclusive society for all women
Revolt
Client: Mars, Incorporated
Microsoft “Teaming for Turtles”
Microsoft Stories
Client: Microsoft

The Strivers Initiative
Ketchum
Client: Mastercard

This is Our Shot Vaccine Equity Campaign with John Legend
Walgreens
Client: Walgreens and WPP/The Pharm

True Name
Ketchum
Client: Mastercard
Public sector

#ItsUpToUs
Engage BCW
Client: Mastercard Foundation

Dallas Regional Chamber
Edelman
Client: Take Care of Business

Expanding the World’s First Digital Residency to Brazil
Sherlock Communications
Client: Estonia e-Residency

Making STEM stimulating
W Communications
Client: IET
Issues and crisis

#WeAreTogether
Universities UK and Universities UK International
Client: Universities UK and Universities UK International

A Marriage Made by Covid
W Communications
Client: Hitched

A Royal Welcome
W Communications
Client: British Airways

The global supply chain crisis: protecting workers around the world
Woodrow
Client: International Chamber of Shipping
Consumer launch

A Pourfect Partnership
W Communications
Client: Camden Town Brewery x Marmite

Big Bold Ice Cream – Go Big or Go Home
GOLIN ISTANBUL
Client: UNILEVER

Cheetos: It Wasn't Me
Ketchum
Client: Frito-Lay North America: Cheetos

Reese’s Wins Thanksgiving With Largest Peanut Butter Cup Ever
FleishmanHillard
Client: Reese's Brand

The Boob Life
Manifest
Client: Tommee Tippee

Trolli Gummi Creations Myspace Invasion
Golin
Client: Trolli (Ferrara)

True Name
Ketchum
Client: Mastercard
Product brand development

A Marriage Made by Covid
W Communications
Client: Hitched

Art of London
Premier
Client: Heart of London Business Alliance

Jameson SPTO (St. Patrick’s Day Time Off)
Weber Shandwick
Client: Jameson Irish Whiskey, Pernod Ricard

Pop-Tarts Frost Shop
Weber Shandwick, Chicago
Client: Kellogg's Company

The Boob Life
Manifest
Client: Tommee Tippee

The Cheez-Itennial Cake
Weber Shandwick
Client: Kellogg's
Non-Profit

#longlivetheprince
Engine MHP + Mischief
Client: The Kiyan Prince Foundation

#WeatherCorrection
Ketchum
Client: New German Media Makers (Neue Deutsche Medienmacher*innen)

FOR A PERU WITHOUT HUNGER
Orange 360
Client: THE PERUVIAN FOOD BANK

Happy Birthday, Twitter
No Fixed Address
Client: Canadian Centre for Child Protection

The League of Leagues
Orange 360
Client: The Peruvian League Against Cancer

WeThe15
FleishmanHillard UK
Client: International Paralympic Committee (IPC)
Corporate branding

A new global perspective on iProspect: launching something new
dentsu international
Corporate Branding with a focus on "Social Good"
SUNNY SIDE UP GROUP Inc.
Client: SUNNY SIDE UP GROUP Inc.*Submission for our agency activity

Letters to this new world
Financial Times
Best influencer marketing campaign

Cesar BestieBowls
Weber Shandwick, Chicago
Client: Mars Petcare

ICONIC KISSES
FleishmanHillard Brasil
Client: Mercado Livre

Pop-Tarts Frost Shop
Weber Shandwick, Chicago
Client: Kellogg's Company

PrettyGreen and What They Said with Pantene: Miracles - Silky & Glowing
PrettyGreen and What They Said
Client: Pantene (Proctor & Gamble)

The League of Leagues
Orange 360
Client: The Peruvian League Against Cancer

The screen crib
LLYC
Client: Multiópticas
Best Campaign: Asia-Pacific

K11 Art Mall MEME Museum by 9GAG
K11 Concepts Limited
Client: K11 Art Mall

Life is Not a Crime
GOLIN Taipei
Client: Taiwan AIDS Society and Taiwan AIDS Nurses Association

Quaker China - A Bowlful of Love
PepsiCo
Client: Quaker China

Test your drinking knowledge – What is your DRINKiQ?
Ketchum Korea
Client: Diageo Korea

“Protecting and Empowering Children’s Life” pediatric combination vaccine communications campaign
Sanofi China
Client: Sanofi Vaccine China
Best Campaign: Middle East

#MonthOfGood
Hill+Knowlton Strategies
Client: Facebook Inc. (now Meta)

ADEK 2021-2022 Back to School and Students Vaccination Campaign
Action Global Communications - UAE
Client: Abu Dhabi Department of Education and Knowledge

Journey Through Time
Hill+Knowlton Strategies
Client: The Royal Commission for AlUla

Mastercard: Empowering Every Business
Weber Shandwick MENAT
Client: Mastercard

New Normal, Same Cancer
Hill+Knowlton Strategies
Client: AstraZeneca

PepsiCo Egypt - Recycle for Tomorrow
PepsiCo
Client: PepsiCo Egypt
Best Campaign: LATAM

Kellogg´s World Food Day
Porter Novelli
Client: Kellogg

Listen to Our Voices
Ketchum Brazil
Client: Janssen Brazil

Monster Pain in My Back
Weber Shandwick, McCann & MRM
Client: Novartis

Owning the FX narrative in Latin America
Sherlock Communications
Client: OANDA

The League of Leagues
Orange 360 with Young&Rubicam
Client: The Peruvian League Against Cancer
Best Campaign in Europe (Outside UK)

#ProyectoKepler, a conversation to build up together
ATREVIA COMUNICACIÓN S.LU
Client: Twitter Spain

#WeatherCorrection
Ketchum
Client: New German Media Makers (Neue Deutsche Medienmacher*innen)

Coldish
Weber Shandwick
Client: Prime Weber Shandwick for Sensodyne (GlaxoSmithKline, GSK)

How we made McDonald's #1 environmentally responsible company in Ukraine by reducing waste by 60%
Be—it Agency
Client: McDonald's Ukraine

Icelandverse
M&C Saatchi Talk
Client: Business Iceland

Portraits of Isolation
Weber Shandwick and GCI Health
Client: Weber Shandwick for Sanofi
Campaign of the Year

The Boob Life
Manifest
Client: Tommee Tippee
To be announced
Global PR categories
Global PR Breakthrough

#WeatherCorrection
Ketchum
Client: New German Media Makers (Neue Deutsche Medienmacher*innen)

#wombpainstories and the Pain Museum
Ketchum
Client: Essity Libresse/Bodyform
The Boob Life
Manifest
Client: Tommee Tippee

True Name
Ketchum
Client: Mastercard

UNMUTE
Weber Shandwick
Client: Unilever

When Harry met Santa
T/A POL AS
Client: The Norwegian Postal Service (Posten)
Global Event Activation

P&G's 2040 Net Zero Ambition
Hill+Knowlton Strategies
Client: Procter & Gamble

Remember the Wombles?
W Communications
Client: The Wombles

WrestleMania
WWE
Client: WWE
Global Creative Idea

#MonthOfGood
Hill+Knowlton Strategies
Client: Facebook Inc. (now Meta)

#wombpainstories and the Pain Museum
Ketchum
Client: Essity Libresse/Bodyform

2021 by George Orwell
The Romans
Client: Avast

Bodyright
Edelman
Client: United Nations Population Fund (UNFPA)

The World’s First NFT Art ‘Renaissance’ Awards
Eco-Age
Client: Eco-Age

True Name
Ketchum
Client: Mastercard

WWE ThunderDome
WWE
Client: WWE
Global Integration

Championing Sustainability across Latin America
Sherlock Communications
Client: Zayed Sustainability Prize

Famous Orders - “The BTS Meal”
The Narrative Group
Client: McDonald’s

Making STEM stimulating
W Communications
Client: IET
Global Content

#wombpainstories and the Pain Museum
Ketchum
Client: Essity Libresse/Bodyform

Icelandverse
M&C Saatchi Talk
Client: Business Iceland

SMA MY WAY: EMPOWERING PEOPLE WITH SPINAL MUSCULAR ATROPHY TO LIVE LIFE THEIR WAY
Aurora Healthcare Communications Ltd
Client: Roche

Sweatpant Boots
M&C Saatchi Talk
Client: Business Iceland
The Boob Life
Manifest
Client: Tommee Tippee

UNMUTE
Weber Shandwick
Client: Unilever
Global Citizenship

#WeatherCorrection
Ketchum
Client: New German Media Makers (Neue Deutsche Medienmacher*innen)

2021 Required Good Tech + Hard Tech to Drive Social and Economic Progress
IBM

Draw the Line Against Malaria
Dentsu International
Client: Malaria No More UK
The Boob Life
Manifest
Client: Tommee Tippee

When Harry met Santa
T/A POL AS
Client: The Norwegian Postal Service (Posten)

Youth Ag Summit
Partner in Innovation
Client: Bayer Crop Science
People and agencies
Global Agency

Action earns trust, trust earns action
Edelman

empathy + intelligence delivering momentum + impact
Ketchum

GCI Health

Golin Global

What the World Didn’t Know It Needed
FleishmanHillard

Why 2021 was an incREDible Year for Red Havas
Red Havas

Zeno Group
International Agency

INTERNATIONAL AGENCY
W Communications

Manifest London

Sherlock Communications
Best Agency in Asia-Pacific

Creating Change in Asia for Asia
Golin

DeVries Global: Disrupting 2021 for 2022
DeVries Global

Growing as One WE in APAC
WE Communications

In Change We Build
Weber Shandwick
Client: Weber Shandwick Asia Pacific

Ruder Finn Asia
Best Agency in Middle East
2021: A Breakthrough Year
ASDA'A BCW

Best Agency in Middle East
Hill+Knowlton Strategies
Best Agency in Middle East
Weber Shandwick MENAT

Making Mighty Middle East Moves
Acorn Strategy
Client: Acorn Strategy FZ LLC

Seven Media Middle East FZ LLC
Best Agency in LATAM

EDELMAN LATIN AMERICA: THE YEAR THAT WE EXCELLED AS 'ONE TEAM'
Edelman Latin Amnerica
Client: Edelman Latin America
Expanding Latin America
Ágora Public Affairs & Strategic Communications
Client: Agora Public Affairs & Strategic Communication

LLYC loves LATAM
LLYC
Client: LLYC

Porter Novelli Latin America
Porter Novelli
Client: Porter Novelli

Sherlock Communications
Best Agency in Europe (Outside UK)

LLYC
The Future Belongs to the Fearless: Wachsman Hits 81% Revenue Growth as #1 PR Agency in $2tn+ Blockchain Tech Sector
Wachsman
Global Brand

A growing powerhouse for IT partnership and innovation
Edelman UK
Client: Infosys Limited

Financial Times
Global Marketer

Finola McDonnell
Financial Times

Rachel Ferdinando for Frito-Lay North America
Frito-Lay North America
Client: Ketchum
Global Professional - In House

Anthony Farina
CSL Behring
Client: CSL (owner of CSL Behring Biotherapies, Seqirus Influenza Vaccines, and now Vifor Pharma)

Drew Herdener
Amazon

Jonathan Adashek
IBM

Stacey Jones
Accenture
Client: Accenture

Wendy Orthman
INFINITI Motor Company
Client: INFINITI Motor Company
Best PR Professional in LATAM

Ciro Dias dos Reis
Imagem Corporativa Comunicacao LTDA

Mariana Sanz
Edelman Latin Amnerica

Patrick O'Neill
Sherlock Communications
Best PR Professional in Middle East

Abdulaziz Ahmed Al Hammadi
Four Communications Group
Client: DAFZ marketing and communications department
To be announced
Global Professional- Agency

Susan Howe
Weber Shandwick
Client: Weber Shandwick
To be announced

Zeno Group
Best Professional in Europe (outside UK)

Maxim Behar
M3 Communications Group, Inc.
Client: M3 Communications Group, Inc.
To be announced
Communicator of the Year
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