Shortlist 2022


Campaign categories

Healthcare

Driving awareness of blood clots at the WHO amid the COVID-19 pandemic

APCO Worldwide

Client: International Society on Thrombosis and Haemostasis (ISTH)

Journey For Inspiration

Edelman Brazil

Client: Janssen Brazil

Listen to Our Voices

Ketchum Brazil

Client: Janssen Brazil

Portraits of Isolation

Weber Shandwick and GCI Health

Client: Weber Shandwick for Sanofi

Stella: A Trailer Of A Movie That Should Exist

Weber Shandwick

Client: Sanofi Genzyme

This is Our Shot Vaccine Equity Campaign with John Legend

Walgreens

Client: Walgreens and WPP/The Pharm

Wear the Pink Shirt

Orange 360

Client: A Life for Dakota

Employee communication

EUNited 2021: The employee hero's journey in a bottom-up transformation

Uniplan GmbH & Co. KG

Client: Michelin Reifenwerke AG & Co. KGaA

Harnessing Colleague Pride

Pfizer Inc.

Client: Pfizer Inc

Lam Research Transforms Brand to Reflect Its Bold Vision, Strengthen Employee Pride

Lam Research Corp.

Client: Lam Research Corp

Play Your Way – launching our new digital workplace Entain.me

Entain and United Culture

Client: Entain

Resilience in Action

EY

Client: EY (in house)

UNMUTE

Weber Shandwick

Client: Unilever

Corporate and social responsibility

Billion Dollar Collection

Weber Shandwick

Client: H&M Foundation

FiftyFifty

Edelman

Client: Ikea

Here To Be Heard: 10,000 voices to shape an inclusive society for all women

Revolt

Client: Mars, Incorporated

Microsoft “Teaming for Turtles”

Microsoft Stories

Client: Microsoft

The Strivers Initiative

Ketchum

Client: Mastercard

This is Our Shot Vaccine Equity Campaign with John Legend

Walgreens

Client: Walgreens and WPP/The Pharm

True Name

Ketchum

Client: Mastercard

Public sector

#ItsUpToUs

Engage BCW

Client: Mastercard Foundation

Dallas Regional Chamber

Edelman

Client: Take Care of Business

Expanding the World’s First Digital Residency to Brazil

Sherlock Communications

Client: Estonia e-Residency

Making STEM stimulating

W Communications

Client: IET

Issues and crisis

#WeAreTogether

Universities UK and Universities UK International

Client: Universities UK and Universities UK International

A Marriage Made by Covid

W Communications

Client: Hitched

A Royal Welcome

W Communications

Client: British Airways

The global supply chain crisis: protecting workers around the world

Woodrow

Client: International Chamber of Shipping

Consumer launch

A Pourfect Partnership

W Communications

Client: Camden Town Brewery x Marmite

Big Bold Ice Cream – Go Big or Go Home

GOLIN ISTANBUL

Client: UNILEVER

Cheetos: It Wasn't Me

Ketchum

Client: Frito-Lay North America: Cheetos

Reese’s Wins Thanksgiving With Largest Peanut Butter Cup Ever

FleishmanHillard

Client: Reese's Brand

The Boob Life

Manifest

Client: Tommee Tippee

Trolli Gummi Creations Myspace Invasion

Golin

Client: Trolli (Ferrara)

True Name

Ketchum

Client: Mastercard

Product brand development

A Marriage Made by Covid

W Communications

Client: Hitched

Art of London

Premier

Client: Heart of London Business Alliance

Jameson SPTO (St. Patrick’s Day Time Off)

Weber Shandwick

Client: Jameson Irish Whiskey, Pernod Ricard

Pop-Tarts Frost Shop

Weber Shandwick, Chicago

Client: Kellogg's Company

The Boob Life

Manifest

Client: Tommee Tippee

The Cheez-Itennial Cake

Weber Shandwick

Client: Kellogg's

Non-Profit

#longlivetheprince

Engine MHP + Mischief

Client: The Kiyan Prince Foundation

#WeatherCorrection

Ketchum

Client: New German Media Makers (Neue Deutsche Medienmacher*innen)

FOR A PERU WITHOUT HUNGER

Orange 360

Client: THE PERUVIAN FOOD BANK

Happy Birthday, Twitter

No Fixed Address

Client: Canadian Centre for Child Protection

The League of Leagues

Orange 360

Client: The Peruvian League Against Cancer

WeThe15

FleishmanHillard UK

Client: International Paralympic Committee (IPC)

Corporate branding

A new global perspective on iProspect: launching something new

dentsu international

Corporate Branding with a focus on "Social Good"

SUNNY SIDE UP GROUP Inc.

Client: SUNNY SIDE UP GROUP Inc.*Submission for our agency activity

Letters to this new world

Financial Times

Best influencer marketing campaign

Cesar BestieBowls

Weber Shandwick, Chicago

Client: Mars Petcare

ICONIC KISSES

FleishmanHillard Brasil

Client: Mercado Livre

Pop-Tarts Frost Shop

Weber Shandwick, Chicago

Client: Kellogg's Company

PrettyGreen and What They Said with Pantene: Miracles - Silky & Glowing

PrettyGreen and What They Said

Client: Pantene (Proctor & Gamble)

The League of Leagues

Orange 360

Client: The Peruvian League Against Cancer

The screen crib

LLYC

Client: Multiópticas

Best Campaign: Asia-Pacific

K11 Art Mall MEME Museum by 9GAG

K11 Concepts Limited

Client: K11 Art Mall

Life is Not a Crime

GOLIN Taipei

Client: Taiwan AIDS Society and Taiwan AIDS Nurses Association

Quaker China - A Bowlful of Love

PepsiCo

Client: Quaker China

Test your drinking knowledge – What is your DRINKiQ?

Ketchum Korea

Client: Diageo Korea

“Protecting and Empowering Children’s Life” pediatric combination vaccine communications campaign

Sanofi China

Client: Sanofi Vaccine China

Best Campaign: Middle East

#MonthOfGood

Hill+Knowlton Strategies

Client: Facebook Inc. (now Meta)

ADEK 2021-2022 Back to School and Students Vaccination Campaign

Action Global Communications - UAE

Client: Abu Dhabi Department of Education and Knowledge

Journey Through Time

Hill+Knowlton Strategies

Client: The Royal Commission for AlUla

Mastercard: Empowering Every Business

Weber Shandwick MENAT

Client: Mastercard

New Normal, Same Cancer

Hill+Knowlton Strategies

Client: AstraZeneca

PepsiCo Egypt - Recycle for Tomorrow

PepsiCo

Client: PepsiCo Egypt

Best Campaign: LATAM

Kellogg´s World Food Day

Porter Novelli

Client: Kellogg

Listen to Our Voices

Ketchum Brazil

Client: Janssen Brazil

Monster Pain in My Back

Weber Shandwick, McCann & MRM

Client: Novartis

Owning the FX narrative in Latin America

Sherlock Communications

Client: OANDA

The League of Leagues

Orange 360

Client: The Peruvian League Against Cancer

Best Campaign in Europe (Outside UK)

#ProyectoKepler, a conversation to build up together

ATREVIA COMUNICACIÓN S.LU

Client: Twitter Spain

#WeatherCorrection

Ketchum

Client: New German Media Makers (Neue Deutsche Medienmacher*innen)

Coldish

Weber Shandwick

Client: Prime Weber Shandwick for Sensodyne (GlaxoSmithKline, GSK)

How we made McDonald's #1 environmentally responsible company in Ukraine by reducing waste by 60%

Be—it Agency

Client: McDonald's Ukraine

Icelandverse

M&C Saatchi Talk

Client: Business Iceland

Portraits of Isolation

Weber Shandwick and GCI Health

Client: Weber Shandwick for Sanofi

Campaign of the Year

The Boob Life

Manifest

Client: Tommee Tippee

To be announced

Global PR categories

Global PR Breakthrough

#WeatherCorrection

Ketchum

Client: New German Media Makers (Neue Deutsche Medienmacher*innen)

#wombpainstories and the Pain Museum

Ketchum

Client: Essity Libresse/Bodyform

The Boob Life

Manifest

Client: Tommee Tippee

True Name

Ketchum

Client: Mastercard

UNMUTE

Weber Shandwick

Client: Unilever

When Harry met Santa

T/A POL AS

Client: The Norwegian Postal Service (Posten)

Global Event Activation

P&G's 2040 Net Zero Ambition

Hill+Knowlton Strategies

Client: Procter & Gamble

Remember the Wombles?

W Communications

Client: The Wombles

WrestleMania

WWE

Client: WWE

Global Creative Idea

#MonthOfGood

Hill+Knowlton Strategies

Client: Facebook Inc. (now Meta)

#wombpainstories and the Pain Museum

Ketchum

Client: Essity Libresse/Bodyform

2021 by George Orwell

The Romans

Client: Avast

Bodyright

Edelman

Client: United Nations Population Fund (UNFPA)

The World’s First NFT Art ‘Renaissance’ Awards

Eco-Age

Client: Eco-Age

True Name

Ketchum

Client: Mastercard

WWE ThunderDome

WWE

Client: WWE

Global Integration

Championing Sustainability across Latin America

Sherlock Communications

Client: Zayed Sustainability Prize

Famous Orders - “The BTS Meal”

The Narrative Group

Client: McDonald’s

Making STEM stimulating

W Communications

Client: IET

Global Content

#wombpainstories and the Pain Museum

Ketchum

Client: Essity Libresse/Bodyform

Icelandverse

M&C Saatchi Talk

Client: Business Iceland

SMA MY WAY: EMPOWERING PEOPLE WITH SPINAL MUSCULAR ATROPHY TO LIVE LIFE THEIR WAY

Aurora Healthcare Communications Ltd

Client: Roche

Sweatpant Boots

M&C Saatchi Talk

Client: Business Iceland

The Boob Life

Manifest

Client: Tommee Tippee

UNMUTE

Weber Shandwick

Client: Unilever

Global Citizenship

#WeatherCorrection

Ketchum

Client: New German Media Makers (Neue Deutsche Medienmacher*innen)

2021 Required Good Tech + Hard Tech to Drive Social and Economic Progress

IBM

Draw the Line Against Malaria

Dentsu International

Client: Malaria No More UK

The Boob Life

Manifest

Client: Tommee Tippee

When Harry met Santa

T/A POL AS

Client: The Norwegian Postal Service (Posten)

Youth Ag Summit

Partner in Innovation

Client: Bayer Crop Science

People and agencies

Global Agency

Action earns trust, trust earns action

Edelman

empathy + intelligence delivering momentum + impact

Ketchum

GCI Health

Golin Global

What the World Didn’t Know It Needed

FleishmanHillard

Why 2021 was an incREDible Year for Red Havas

Red Havas

Zeno Group

International Agency

INTERNATIONAL AGENCY

W Communications

Manifest London

Sherlock Communications

Best Agency in Asia-Pacific

Creating Change in Asia for Asia

Golin

DeVries Global: Disrupting 2021 for 2022

DeVries Global

Growing as One WE in APAC

WE Communications

In Change We Build

Weber Shandwick

Client: Weber Shandwick Asia Pacific

Ruder Finn Asia

Best Agency in Middle East

2021: A Breakthrough Year

ASDA'A BCW

Best Agency in Middle East

Hill+Knowlton Strategies

Best Agency in Middle East

Weber Shandwick MENAT

Making Mighty Middle East Moves

Acorn Strategy

Client: Acorn Strategy FZ LLC

Seven Media Middle East FZ LLC

Best Agency in LATAM

EDELMAN LATIN AMERICA: THE YEAR THAT WE EXCELLED AS 'ONE TEAM'

Edelman Latin Amnerica

Client: Edelman Latin America

Expanding Latin America

Ágora Public Affairs & Strategic Communications

Client: Agora Public Affairs & Strategic Communication

LLYC loves LATAM

LLYC

Client: LLYC

Porter Novelli Latin America

Porter Novelli

Client: Porter Novelli

Sherlock Communications

Best Agency in Europe (Outside UK)

LLYC

The Future Belongs to the Fearless: Wachsman Hits 81% Revenue Growth as #1 PR Agency in $2tn+ Blockchain Tech Sector

Wachsman

Global Brand

A growing powerhouse for IT partnership and innovation

Edelman UK

Client: Infosys Limited

Financial Times

Global Marketer

Finola McDonnell

Financial Times

Rachel Ferdinando for Frito-Lay North America

Frito-Lay North America

Client: Ketchum

Global Professional - In House

Anthony Farina

CSL Behring

Client: CSL (owner of CSL Behring Biotherapies, Seqirus Influenza Vaccines, and now Vifor Pharma)

Drew Herdener

Amazon

Jonathan Adashek

IBM

Stacey Jones

Accenture

Client: Accenture

Wendy Orthman

INFINITI Motor Company

Client: INFINITI Motor Company

Best PR Professional in LATAM

Ciro Dias dos Reis

Imagem Corporativa Comunicação Ltda

Mariana Sanz

Edelman Latin Amnerica

Patrick O'Neill

Sherlock Communications

Best PR Professional in Middle East

Abdulaziz Ahmed Al Hammadi

Four Communications Group

Client: DAFZ marketing and communications department

To be announced

Global Professional- Agency

Susan Howe

Weber Shandwick

Client: Weber Shandwick

To be announced

Zeno Group

Best Professional in Europe (outside UK)

Maxim Behar

M3 Communications Group, Inc.

Client: M3 Communications Group, Inc.

To be announced

Communicator of the Year

Banda Agency