CAMPAIGNS

Best Campaign: ASIA PACIFIC

AIDS Avatar

Golin Taipei

Client: Taiwan AIDS Society and Taiwan AIDS Nurses Association

ASML APAC Employer Value Proposition campaign 2023

The Hoffman Agency

Client: ASML

Google Arts & Culture - Korea's DMZ Project

Ketchum Korea

Client: Google Korea

It Starts With Your Name

Edelman India

Client: Tata Starbucks

Reimagined: #BuiltWithPrecision

BCW Singapore

Client: Dell Technologies

Under Armour: Listen! Don't Run.

BlueFocus

Client: Under Armour

Best Campaign: MIDDLE EAST

15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality

ASDA'A BCW

A Luminous Green Milestone

ASDA'A BCW

Client: Lucid Group

All About You Campaign

Agency: PRM Global
Client: Ras Al Khaimah Tourism Development Authority

BLJ Worldwide with Lusail International Circuit: Reintroducing Qatar as the Middle East’s Home of Motorsports

BLJ Worldwide

Client: Lusail International Circuit

Heinz Ketch-Up & Down

Current Global and FP7 with Kraft Heinz MEA

Client: MEA

Qatar Economic Forum, Powered by Bloomberg 2023

BLJ Worldwide

Client: Bloomberg Media Group

The Good Store

Hill & Knowlton

Client: TECOM Group and Emirates Red Crescent

Best Campaign: LATAM

Betting on the Future: Navigating Regulation in Brazil’s Betting Market

Sherlock Communications

Client: IBJR

Building the Education of the Future

Latam Intersect PR

Client: Maple Bear

Padvertising for Change

Porter Novelli

Client: Nosotras Las Mujeres (NLM)

The Last Survivors

Cappuccino / Weber Shandwick

Client: UNESCO / Holocaust Museum of Curitiba / CONIB

THE MOST IMPORTANT DAY

Orange LATAM / NODOS

Client: For a Peru Without Cancer

Best Campaign: EUROPE (OUTSIDE UK)

Barbie Pink empowerment

MARCO

Client: Mattel

FAST Heroes: saving the world one grandparent at a time

Twelve Marketing, CTL Communications, Lucan TV

Client: Boehringer Ingelheim and the World Stroke Organization

New Personal Best

Golin

Rewilding Mode

Prime Weber Shandwick

Client: Husqvarna

BEST INFLUENCER MARKETING CAMPAIGN

#TurnYourBack

Ogilvy UK & DAVID

Client: DOVE

Alo Yoga in Kuwait #Halaalo

ASDA'A BCW

Client: Alo Yoga

Kicking the Bucket to the Curb to #MopSmarter with Swiffer PowerMop

MSL, P&G Internal PR, Saatchi & Saatchi

Client: Swiffer (Procter & Gamble)

CONSUMER LAUNCH

5G-Onion

Prime Weber Shandwick

Client: Telia

Becoming a Cultural Icon

Tin Man

Client: OREO

Keep It Real CAN

Citizen Relations

Client: Molson Coors Beverage Company

Project Heid: a new form of ‘graphic design’

W Communications

Client: Endura

Street (W)rappers

BCW

Client: Quality Street

The Unbreakable Instrument

Weber Shandwick, Mindshare, Front Row Group, Reach and Burns Entertainment

Client: Nexxus

CORPORATE BRANDING

Bringing the New Johnson & Johnson to Life in China

Johnson & Johnson China

Client: Johnson & Johnson China

Building Bridges to Breakthroughs

Ruder Finn

Client: Foundation for the National Institutes of Health (FNIH)

Stories of those who make a difference: portraits that inspire Brazil

Edelman

Client: Coca-Cola América Latina

CORPORATE SOCIAL RESPONSIBILITY

Asshole Activists

Citizen Relations

Client: TUSHY

Bringing BSL to the Beautiful Game

Tin Man

Client: Cadbury Fingers

Girls4Tech Turns 10

Mastercard

Google Arts & Culture - Korea's DMZ Project

Ketchum Korea

Client: Google Korea

MakeITSafe.ph

Globe Group

Padvertising for Change

Porter Novelli

Client: Nosotras Las Mujeres (NLM)

Rainbot

LLYC

Client: Pride Connection Mexico

The Social Swap

Edelman

Client: Heineken®

EMPLOYEE COMMUNICATIONS

Daily News Bites: An internal newsletter that connects news with employees

tbi bank

Going, going, gone... public

American Express Global Business Travel

Got. Got. Need!

Action Global Communication - UAE

Johnson & Johnson China’s Internal TV Channel JJTV

Johnson & Johnson China

Making it click

Aviva

Uplift Social Equity - Creating an Equitable Workplace for All

EY

“We are Generation Zero.” Building the new Sandoz together.

FleishmanHillard UK

Client: Sandoz Group AG

HEALTHCARE

Clinician of the Future | Shaping the Future of Health

WE Communications

Client: Elsevier Health

Dream Big

Weber Shandwick

Client: Sanofi

Innovating for People and Planet Health

Bupa

Misheard Version

Golin

Client: Specsavers

Navigating Asia Pacific’s uncharted COVID-19 journey – MSD’s policy advocacy for oral antivirals

MSD (by Sandpiper Health)

The Chat: the UK’s first WhatsApp drama series

W Communications & BMB

Client: Breast Cancer Now

The Next Chapter

Weber Shandwick Switzerland

Client: Abbott

ISSUES AND CRISIS

Betting on the Future: Navigating Regulation in Brazil’s Betting Market

Sherlock Communications

Client: IBJR

Making it Right in East Palestine

Weber Shandwick & Jackson Spalding

Client: Norfolk Southern

Number Mo, Identity Mo (Your Number, Your Identity)

Globe Telecom

SAG-AFTRA Strike

SAG-AFTRA

“LEX TVN” – Saving Free Media in Poland

SEC Newgate

Client: Warner Bros. Discovery Global/Poland, TVN

NON-PROFIT

Padvertising for Change

Porter Novelli

Client: Nosotras Las Mujeres (NLM)

The Domino Effect

Anthem

Client: Aged Care Association

The Hudson Swim 2023

WE Communications

Client: The Lewis Pugh Foundation

The Last Survivors

Cappuccino / Weber Shandwick

Client: ASICS

THE MOST IMPORTANT DAY

Orange LATAM / NODOS

Client: For a Peru Without Cancer

The Reclaimed Table

Weber Shandwick

Client: IFRC

Unearthing The Green Gap

W Communications

Client: Grow To Know

PRODUCT BRAND DEVELOPMENT

5G-Onion

Prime Weber Shandwick

Client: Telia

A Private Message

Edelman

Client: Meta/WhatsApp

Beating the odds for Betfair in Brazil

Sherlock Communications

Client: Betfair

Ben Affleck *Officially* Runs on Dunkin'

MSL, Artists Equity

Client: Dunkin' (Inspire Brands)

Found in Translation: The untold story of children who give a voice to generations.

Weber Shandwick, McCann Detroit and Casanova//McCann

Client: U.S. Bank

Mayo McHack

Edelman

Client: Hellmann's

Rewilding Mode

Prime Weber Shandwick

Client: Husqvarna

PUBLIC SECTOR

AI at Oxford

University of Oxford

Appreciation for Teachers’ Participation on “Platform Merdeka Mengajar” in 2023

Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia

Do You See Me?

Cappuccino / Weber Shandwick

Client: UNESCO

Hong Kong in the Lens by Asian Directors

CJ ENM

Client: Hong Kong Tourism Board

Padvertising for Change

Porter Novelli

Client: Nosotras Las Mujeres (NLM)

Putting Finland on the map in Brazil

Sherlock Communications

Client: Business Finland

Global PR

GLOBAL PR BREAKTHROUGH

15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality

ASDA'A BCW

The Next Chapter

Weber Shandwick Switzerland

Client: Abbott

Using Avocados to Avert Cargo Theft

Sherlock Communications

Client: Overhaul

We're Back

Sela x Newcastle United

Winnie-the-Pooh: The Deforested Edition

Eleven, TBWA\Melbourne, TBWA\Chiat\Day LA, Fanclub

Client: Who Gives A Crap

GLOBAL EVENT ACTIVATION

Beating the odds for Betfair

Sherlock Communications

IWC x Mercedes-AMG Speed City

The 10 Group

Client: IWC Schaffhausen

LEAP 2023

Action Global Communications - UAE

Client: Tahaluf

The Reclaimed Table

Weber Shandwick

Client: IFRC

Unearthing The Green Gap

W Communications

Client: Grow To Know

VisitBritain's Eurovision Activity

VisitBritain

WMF Minifootball World Cup 2023: Home for Everyday Legends

Agency: PRM Global
Client: Ras Al Khaimah Tourism Development Authority

GLOBAL CREATIVE IDEA

#TurnYourBack

Ogilvy UK & DAVID

Client: Dove

Dream Big

Weber Shandwick

Client: Sanofi

Fearlessly Pink

Financial Times

Rewilding Mode

Prime Weber Shandwick

Client: Husqvarna

The Gallery Of Lies

Weber Shandwick

Client: Animal Político

The lululemon Dupe Swap

Edelman

Client: lululemon

Winnie-the-Pooh: The Deforested Edition

Eleven, TBWA\Melbourne, TBWA\Chiat\Day LA, Fanclub

Client: Who Gives A Crap

GLOBAL INTEGRATION

Amplifying the Voices of Today’s Global Workforce

MikeWorldWide

Client: Deloitte Global

Disney100

The LEGO Group

evian x Balmain

evian

Jvke ft. The Sun

Golin

Client: Magnum

Rewilding Mode

Prime Weber Shandwick

Client: Husqvarna

Shattering Stereotypes in the Skilled Trades

3M

Using Avocados to Avert Cargo Theft

Sherlock Communications

Client: Overhaul

GLOBAL CONTENT

Dream Big

Weber Shandwick

Client: Sanofi

Rockstar Energy Press Play Digital Concert

Pangolin PR

Client: Rockstar Energy (PepsiCo Global)

Severe Asthma Index

The Weber Shandwick Collective

Client: Sanofi and Regeneron

The Gallery of Lies

Weber Shandwick Mexico

Client: Animal Político

The Larry O’Brien Trophy’s NBA Finals Bucket List

National Basketball Association

The Next Chapter

Weber Shandwick Switzerland

Client: Abbott

The Reverse Make-Up Tutorial

Red Consultancy

Client: Avon

GLOBAL CITIZENSHIP

15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality

ASDA'A BCW

Girls4Tech Turns 10

Mastercard

Igniting Hope and Nurturing Sustainable Change Around the World

Sherlock Communications

Client: The Zayed Sustainability Prize

People and Agencies

GLOBAL AGENCY

Edelman

FleishmanHillard

Golin

HAVAS Red

The Weber Shandwick Collective

W Communications

Zeno Group

INTERNATIONAL AGENCY

Axicom

Manifest

Sherlock Communications

BEST PR PROFESSIONAL

Best PR Professional: ASIA PACIFIC

To be announced on the night

Best PR Professional: MIDDLE EAST

To be announced on the night

Best PR Professional: LATAM

Ana Julião

General Manager, Edelman Brazil

Patricia Zylberman

Head of PR, Brazil, Sherlock Communications

Best Agency: EUROPE (OUTSIDE UK)

LLYC

M3 Communications Group, Inc.

MARCO

Wachsman

GLOBAL BRAND

To be announced on the night

Best Agency: APAC

Golin APAC

Icon Agency

Ruder Finn Asia

Sandpiper

The Hoffman Agency

The Weber Shandwick Collective

Best Agency: MIDDLE EAST

Action Global Communicatons

Katch International

Weber Shandwick MENAT

Best Agency: LATAM

Edelman Latin America

Latam Intersect PR

LLYC

Porter Novelli for Best Agency LATAM

Sherlock Communications

The Weber Shandwick Collective

Best PR Professional: EUROPE (OUTSIDE UK)

To be announced on the night

GLOBAL PROFESSIONAL

IN-HOUSE

Franziska Weber

Senior Vice President & Head of Global Communications, Hyatt Hotels

Rosiane Siqueira

International PR Manager, Betfair

AGENCY

Laura Schoen

Chief Healthcare Officer, The Weber Shandwick Collective

Lívia Gammardella

Digital Strategist Leader, Latam Intersect PR

Matt Neale

Chief Executive Officer, Golin

Patrick O'Neill

Managing Partner, Sherlock Communications