Tracy Naden

President , Lippe Taylor Group

Tracy Naden, President of Lippe Taylor Group, is a 20+ year agency veteran partnering with marketing and communications leaders to transform insights into creative strategies that drive awareness, engagement, and conversion. She specializes in developing earned-led marketing campaigns across the CPG, food and beverage, women's health, aesthetics, and pharmaceutical industries. Her passion is helping brands to play an integral role in society outside of the products they sell. In the past year, Tracy's ongoing counsel to Fortune 500 companies, heritage and emerging brands (such as Bayer Consumer Health, Pfizer, Allergan and Constellation Brands) has helped strengthen corporate reputation, consumer trust and relevance through both brand-building and purpose-driven creative campaigns. Under Tracy's leadership, twelvenote, the sister agency to Lippe Taylor that launched in 2020, achieved more than 100% growth in its first year, and executed brand campaigns that have received industry awards including, "Best Content," "Best Healthcare Product Launch," and "Best Earned Media with Influencers + Communities."