Global Head of Content + Publishing , H+K Strategies
Vikki has spent over 17 years building content teams, covering everything from strategy to production, journalism, social media, influencers, brand partnerships, and UGC. She leads H+K Strategies global team of Content + Publishing experts and the U.S. Innovation + Creative group - which adds Creative Strategy, Creative Direction, Digital Planning + Optimization, and The Studio to her remit as part of the North American Management Team. This includes client work across all sectors, from Bose to All Nippon Airways, Pfizer to Campari, Intermountain Health to the United Nations. Before this she worked at H+K London, defining its approach to Content + Publishing Strategy and starting its Data + Analytics practice. She was Director of Brand Partnerships at Conde Nast Britain, helping the iconic publisher build a centralized agency-style model, and held dual roles at Creston Unlimited - Head of Agency for Things Unlimited & Head of Social for TMW Unlimited. Throughout this time her team worked across 35 major brands including Unilever, Activision, McCain Foods, Reckitt Benckiser, Virgin Trains, Infiniti, and Canon. Vikki is a former journalist. She's written for Contagious, The Guardian, Marketing, Marketing Week, new media age, Econsultancy and was a G20Voice blogger for Oxfam at the G20 Summits in London & Pittsburgh.