PRWeek Global Awards


Entry deadline: Thursday 17 January 2019
As the PRWeek Global Awards turn six there is common consensus that the value of PR has never been more crucial and more recognised by CEOs and the C-suite. Our awards honour transformative work that demonstrates the highest standards across regions and territories, as well as the best work in the distinct markets of Asia-Pac, LATAM, and the Middle East.

PR operates across stakeholder groups and communities and there’s no doubt the days of having one message for customers, another for staff, and yet another for investors are well and truly over.

The power of the communications industry is a key factor in the growth of global business and the ability of organisations of all types to tell their stories and change behaviours: The PRWeek Global Awards recognise the best examples of this in practice.

Save the date: PRWeek Global Awards: Thursday 21 May 2019

Categories


Campaign of the Year
(not open for entry)
The best campaign from among all of the winners.

 

Consumer Launch
Honouring the launch of a consumer product or service. 


 

Product Brand Development
Recognising outstanding success in development, reinvigoration or re-launch of an established consumer brand.

 

Non-Profit
Most effective work on an international non-profit programme, designed to raise money, or to influence public or political opinion. 


 

Corporate Branding
Honours new company launches or corporate rebranding initiatives.

 

Public Sector
Honouring cross-national work in the public sector, standalone or in partnership with corporations, government agencies, or NGOs.

 

Issues and Crisis
The winning entry will demonstrate effective management of a significant issue or crisis, internal or external.

 

Corporate Social Responsibility
Recognises a CSR programme that demonstrates the organisation’s tangible commitment to delivering on ethical, environmental, or social justice commitments.

 

Employee Communications
Awarding a great internal communications campaign.

 

Healthcare
Honours pharmaceutical or healthcare initiatives.

 

Best Influencer Marketing Campaign
This category will award the most effective, innovative and creative campaign that uses one or more social media influencers to achieve its aims. The idea must be PR-led, although we will not exclude entries that involve payment or other incentives to influencers; however, please detail these in your entry.
For this award, we de ne a social media influencer as an individual or group that has become influential o the back of their own social media platforms. It excludes anyone with pre-existing fame (e.g. actors, sportspeople, reality TV stars).

 

Best Campaign in Asia-Pacific
Open to transformative work carried out in one or more Asia-Pacific countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

Best Campaign in Latam
Open to transformative work carried out in one or more LATAM countries. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

Best Campaign in Middle East
Open to transformative work carried in the Middle East. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

NEW! Best Campaign in Continental Europe
Open to transformative work carried out in Europe. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).

 

Global PR Breakthrough
Transformative work that crosses national borders, across all types of media and information channels.
This award is open to any type of campaign, across verticals that brought a company or organisation to a new level of engagement or understanding among key stakeholders.

 

Global Event Activation
Celebrates campaigns that successfully align and maximise sponsorship of global events such as international sporting, political, NGO or technology events. Events may include, but are not limited to, FIFA World Cup, Olympic Games, Cannes, CES, SXSW, World Economic Forum/Davos, and more.

 

Global Creative Idea
Celebrates a game-changing creative idea that takes
a brand, company or organisation in a new, exciting direction and delivers results that exceed expectations. The creative idea may have significant regional variations, but will be based on a fundamental creative idea that is clear and demonstrable. The winning work must be deployed in two or more regions to qualify.

 

Global Integration
PR strategy leads the way for the winning campaign that takes this award, which honours work that crosses marketing channels and disciplines. Submitted work must be deployed in two or more regions to qualify.

 

Global Content
Recognises the best use of strategic and creative content that drives business and brand objectives across multiple markets. The winning work must be deployed in two or more regions to qualify.

 

Global Citizenship
Honours a local or regional campaign that jumps across borders to create awareness, engagement, and results beyond the scope of the original target market. Winning campaigns must demonstrate multi-regional metrics that were not driven by paid-for media outside the core region.

 

Global Agency
(three or more continents)

The agency that wins this award will demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least three different continents.

Note: We highly encourage you to submit a video for this category

 

International Agency
(two or more countries)

Celebrating agencies that demonstrate great business results as well as talent development, community leadership, innovation and outstanding customer relationships across at least two different countries. Revenue limit of $100m per annum.

Note: We highly encourage you to submit a video for this category

 

NEW! Best Agency in Asia Pacific
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Asia-Pac market, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category

 

NEW! Best Agency in Middle East
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of the Middle East market, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category.

 

NEW! Best Agency in LATAM
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of Latin American markets, talent development, leadership in the region, innovation, and eye-catching customer relationships.

Note: We highly encourage you to submit a video for this category.

 

NEW! Best Agency in Continental Europe
Celebrates the agency that best demonstrates its effectiveness on behalf of clients in relation to real business results, revenue growth and new business achievements, understanding of European markets, talent development, leadership in the region, innovation, and eye-catching customer relationships

Note: We highly encourage you to submit a video for this category

 

Global Brand
(three or more continents)


Honouring a brand that crosses international borders, which has grown significantly using the power of PR
to reach stakeholders and build trusted relationships with its customers and publics in at least three different continents.


Note: We encourage agency professionals to suggest/ nominate global brands for this award

 

Global Marketer
Open to SVPs of marketing and above, including CMOs. Individuals may be nominated by their colleagues, agencies, or peers. The winning individual should play
a big role in integrating communications into global brand and marketing strategy.

Note: We encourage agency professionals to suggest/nominate leaders from the in-house side for this award.

 

Global Professional - In House
Celebrating the work of a PR professional whose innovation and leadership is advancing the public relations profession. Judges will be looking for professional qualities including, effective team leadership internally, including development of staff.

Note: We encourage agency professionals to suggest/ nominate professionals from the in-house side for this award.

 

Global Professional - Agency
Celebrating the work of a PR professional whose innovation and leadership is advancing the public relations profession. Judges will be looking for professional qualities including, effective team leadership internally, including development of staff.

Note: We encourage agency professionals to suggest/ nominate professionals from the in-house side for this award.

 

NEW! Best PR Professional in Asia Pacific
Celebrates the work of an in-house or agency PR professional in the Asia-Pac market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

 

NEW! Best PR Professional in Middle East
Celebrates the work of an in-house or agency PR professional in the Middle East market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

 

NEW! Best PR Professional in LATAM
Celebrates the work of an in-house or agency PR professional in the Latin American market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

 

NEW! Best Professional in Continental Europe
Celebrates the work of an in-house or agency PR professional in the Europe market who demonstrates excellence, innovation, and leadership in advancing the PR sector in the region.

 

Chair of judges


JONATHAN ADASHEK - ALLIANCE GLOBAL VICE PRESIDENT, COMMUNICATIONS
Jonathan Adashek is Alliance Global Vice President, Communications. In this role he is responsible for communicating the strategy and managing the reputation of the Alliance including internal communications, social media, events and sponsorships. He is in charge of coordinating and creating synergies between the three communications functions of Renault, Nissan and Mitsubishi Motors in order to improve efficiency. He also oversees communications for Carlos Ghosn, Chairman and Chief Executive Officer of the Alliance, and other senior executives.

Mr. Adashek joined Nissan Motor Corporation, Ltd. in 2015 as Vice President, Global Communications and Chief Communications Officer – Responsible for Nissan, Datsun and Infiniti communications, he was based in Yokohama, Japan.

He spent the first part of his career working in government and political roles: from 2002 to 2004 he was the Director of the National Delegate Strategy for U.S. presidential candidate John Kerry. Before that he served in the Clinton Administration at the White House and in the U.S. Treasury Department. From 2005 to 2012, Mr. Adashek was an Executive Vice President and Global Client Relationships Manager at Edelman, where he worked with clients such as Starbucks, Walmart and the government of the United Arab Emirates. From 2012 to 2015 Mr. Adashek was General Manager in charge of communications strategy in the office of the Chief Operating Officer at Microsoft.

He holds a bachelor’s degree in Political Science from University of Wisconsin-Milwaukee. An U.S. native, Mr. Adashek is based in Boulogne-Billancourt, France.

Judges Nominations


Nominate yourself and/or a colleague to join our prestigious PRWeek Global Awards 2019 judging panel. We pride ourselves on having some of the most influential and respected members of the industry judging these prestigious Awards and we would like to invite you to nominate today.

Venue


London Marriott Hotel Grosvenor Square

How to get there

London Marriott Hotel Grosvenor Square
Grosvenor Square
London, W1K 6JP United Kingdom

By Train:
Victoria Station (2km away)

By Subway:
Bond Street Station (0.3km away)

Thursday 21 May 2019

Discover the best of Mayfair at London Marriott Hotel Grosvenor Square with it's unparalleled central location minutes away from world-class shopping, Hyde Park and iconic landmarks.

PRWeek Global Awards 2018


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Contact us


Nitika Sharma
General Enquiries

E: nitika.sharma@haymarket.com
P: 020 8267 4172

Steve Forsdick
Partnership Opportunities (UK & EMEA)

E: steven.forsdick@haymarket.com
P: +44 7464 494732

Craig Roth
Partnership Opportunities (US)

E: craig.roth@haymarketmedia.com
P: 212-810-6171